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Brand Launches · A first collection lookbook for boutique buyers, one model on every page, the unsampled pieces shown as design images

ALDER & WREN Lookbook

ALDER & WREN Lookbook, 1 of 15 ALDER & WREN Lookbook, 2 of 15 ALDER & WREN Lookbook, 3 of 15 ALDER & WREN Lookbook, 4 of 15 ALDER & WREN Lookbook, 5 of 15 ALDER & WREN Lookbook, 6 of 15 ALDER & WREN Lookbook, 7 of 15 ALDER & WREN Lookbook, 8 of 15 ALDER & WREN Lookbook, 9 of 15 ALDER & WREN Lookbook, 10 of 15 ALDER & WREN Lookbook, 11 of 15 ALDER & WREN Lookbook, 12 of 15 ALDER & WREN Lookbook, 13 of 15 ALDER & WREN Lookbook, 14 of 15 ALDER & WREN Lookbook, 15 of 15

What they asked for

“Hey Laura, I can't afford a photo shoot for my first collection.”

What came back

A 15 page lookbook, one model, every piece named.

Read the full request

Hey Laura, I'm a womenswear designer in Chicago launching my first collection, ALDER & WREN. Ten looks for fall: wool tailoring, a long camel coat, two knit dresses, a silk shirt in three colors, wide trousers. Only four pieces are sampled; the rest live in my sketches. I can't afford a photo shoot. I need the lookbook I send to boutique buyers, with one model who stays the same on every page, every piece named, shot somewhere that feels like Chicago in October. Mark the unsampled pieces as design images. This is a sample for our page: the brand is invented. Label it clearly as sample work.

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