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Business & Strategy · A growth proposal and a call deck for a family owned HVAC company with three branches

Ashby Heating and Air Growth Proposal

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What they asked for

“Hey Laura, make my growth proposal and the deck for the call.”

What came back

An 18 page proposal and a 13 slide call deck.

Read the full request

I'm a fractional chief marketing officer in Nashville. A family owned HVAC company with three branches wants help growing, and they're also talking to a big agency. I need to show them I understand their business better than anyone.

Make my proposal: what I see in their market and their numbers, the three things I'd fix first, a 90 day plan, how I'd report progress each month, and how we'd work together. Add a short deck I can walk them through on the call.

This is a sample for our page: make up an illustrative company, people and numbers, and label it clearly as sample work.

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