Film, Music & Animation · Film from one request
A gym owner asks how to win against a cheaper rival, and the plan rises
The finished work
No real person appears in this film. The gym, its rival and every figure are sample work.
From one message sent at night: the market read, a 90 day plan that holds the price, the numbers and a deck for the partners.
What they asked for, word for word
Can't sleep. A $19 gym opened down the road and our memberships have gone flat. I can't go that cheap. What do I do?
What the studio made
A film of one request and what came back: a market read that sets the cheaper club against hers on what members pay for, a three-move plan for the first 90 days that holds the price, a 12-month model, and a deck for the partners.
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