Brand Launches · A family olive oil's first US run
KÓRO
Two siblings, three generations of olives, three thousand bottles: the launch story, the piece for store buyers, and the weeks of posts around it.
The brief, verbatim
My sister and I run our family's olive farm — third generation, and this fall we're doing something our father never dared: our first proper US retail run, three thousand bottles of the good oil under our own name. We have the harvest photos, the story, and one shot at making shops and buyers take us seriously. I want the launch done right: our story told the way it deserves, something beautiful to put in front of store buyers, and what we should be posting in the weeks around launch so it doesn't look like two farmers guessing. We are two farmers guessing. Budget around $2,000 for this work; the oil speaks for itself if we can get people to taste it.
What the studio made
A sixteen-page launch dossier for KÓRO, a single-variety early-harvest oil picked green and milled the same afternoon: the promise, the family and the slope, the oil and the numbers behind the taste, what ships and what it costs, and why a buyer should stock it. With the identity and wordmark, bottle and grove imagery, the positioning, and a social plan for the weeks around launch.
The finished work
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