Brand Launches · The House Book — LA RÉSERVE
LA RÉSERVE
A luxury lingerie house, its brand and its book.
The brief, as it opens
I am launching a luxury lingerie house and I want it at the very top of the category. Exquisite, sensual, confident, beautifully made. This is about craft and …
What was delivered
The House Book — LA RÉSERVE; The Identity System — LA RÉSERVE; The Collection — Modern Nocturne (full spec).
The deliverable
Build your own
You have something to build. Brief the studio in plain English and watch a room of specialists build it.
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