12th St · Coronado
A one-story clinker-brick storefront with Ledesma's Barber Shop in gold on the dark front window, an arched green door and a barber pole, late sun on the sidewalk.

2133 N. 12th Street · Coronado · Phoenix

The shop's new.
The three of us aren't.

Book a chair See the prices

Tue–Fri 9 to 7 · Sat 8 to 3 · Walk-ins always

Chair one, the owner

“My name's on the glass now, so every cut that leaves my chair has to be worth the walk over.” Ray Ledesma

Eight years I cut under somebody else's name across town. Now it's my name on the window, a short walk up 12th Street from Coronado Park, and I answer for every cut that leaves this shop.

I brought two men with me. Augie has forty-one years behind a chair and does the shaves. Nico learned at the station next to mine and followed me over. He does the fades, and you won't find where they turn.

Three chairs, a bench by the window, coffee on. Come in when you need a cut. Book when you need to know.

  • Walk-ins alwaysIf a chair's open, it's yours.
  • A fresh bladeEvery neck, every shave, every time.
  • Neck clean-upFree inside two weeks of your last cut.
  • The price is the priceNo extra for thick hair or a Saturday.
Three old barber chairs in cream enamel and oxblood leather on a white hex-tile floor, green beadboard and brick behind, sun across the floor.
Three chairs, cream and oxblood, on the hex tile. Ray's is the first one.

The shop

Brick, beadboard, three chairs.

An old clinker-brick storefront in the bungalow blocks between 7th and 14th Streets. The kind of shop that's always just been there. Now it's ours.

The back bar: corded clippers and a tray of guards on an oak counter, a jar of combs in blue disinfectant, a leather strop on its hook, bottles on a shelf under two milk-glass lamps.
The back bar. Clippers, a tray of guards, the strop on its hook.
An old wooden church-pew bench against brick with a red cushion and a straw hat, a lamp and a coffee mug on a side table, an old street photo and a cream radio on the shelf above.
The bench by the window. Coffee's on, water's in the cooler.
A straight razor, a rolled hot towel and a shaving brush in a lathered mug on an oak shelf, steam rising, the strop hanging beside it.
Hot towel, warm lather, the razor. Augie's chair.

Three chairs

Who's cutting.

  1. Chair one · owner

    Ray Ledesma

    Ask him for your regular cut, a taper that grows out even, a fade that still looks right in week three.

    “Same cut as last time, but better.”

  2. Chair two · 41 years behind a chair

    Augie Benavidez

    Ask him for the hot-towel shave, a scissor cut, the long slow flat-top.

    “Lather's a minute longer than you think it should be. That minute's the shave.”

  3. Chair three · Saturday mornings

    Nico Ruelas

    Ask him for a skin fade, a hard part, a design, the kids.

    “If you can find where the fade turns, come back and I'll fix it free.”

Hours and the walk over

When we're open.

Tue to Fri9 am to 7 pm
Saturday8 am to 3 pm
Sun & MonClosed

June through September, weekdays open an hour early. Nobody should sit in a parked car at four o'clock in July.

2133 N. 12th Street Phoenix, AZ 85006 · Coronado Historic District
A short walk up 12th Street from Coronado Park.
(602) 555-0142
  • Walk-insAlways. The board by the door says who's next.
  • AppointmentsFor when you need to know. We hold your time fifteen minutes.
  • Running lateCall us. Past fifteen minutes you're a walk-in, and we'll fit you in when we can.

The book

Book a chair.

This is a sample booking. It works start to finish, but it saves only in this browser, on this device. Nobody at a shop receives it. A real version connects to the shop's own scheduling service.

1Whose chair
2What you're getting
3What day
4What time

5Who you are

Book a chair Call