Business & Strategy · US market entry
A Sicilian olive oil house comes to the US, board-ready
The finished work
A third-generation house, and a dossier the board will actually read.
What they asked for, word for word
Buongiorno. I am Elena Marsalisi, COO of Oleificio Marsalisi — we are a third-generation olive oil producer in Sicily, and we are bringing Marsalisi olive oil to the US next spring.
I need the market-entry dossier my board will actually read: the US premium olive oil landscape, our positioning within it, a channel plan comparing specialty retail versus online, a realistic first-year P&L model, and the import and duty realities we will face.
I have attached our current price list (EXW, in euro) and a page of brand notes — please use OUR numbers, not industry placeholders. The P&L must come as a spreadsheet I can edit myself, and the dossier as a designed document I can put in front of the board.
What the studio made
The board dossier: the US premium landscape, the positioning, specialty retail against online, and the import and duty realities, with a first-year P&L built from the client's own EXW price list rather than industry placeholders. Delivered board-ready, with the working P&L model beside it.
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