Film, Music & Animation · Hype track and music video
Pedal to the Plate
A hard-hitting hype song for the drive to the gym, then turned into a full music video with a front-man performing it.
The brief, verbatim
Hi Laura, can you make me a great fun song for my drive to the gym tonight?
What the studio made
"Pedal to the Plate": a heavy-beat, big-hook hype track and a full music video. The front-man performs every line straight to camera: the night drive through wet neon streets, pulling into the lot, then the gym, plates loading, chalk flying, the bar on his back and a final roar in the chalk smoke. The performer is a designed person, not someone real. The song and cover ride beside it.
The finished work
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