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Real Estate & Investment · A commercial broker's listing pitch for a retail center: the opinion of value from sale comps, the marketing plan and why we win

Stones River Commons Pitch Book

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What they asked for

“Hey Laura, make the pitch book that beats two bigger firms.”

What came back

A 21 page pitch book with the opinion of value.

Make one like this
Read the full request

Hey Laura, I'm a commercial broker in Nashville and I meet an owner Thursday who's deciding who lists his 60,000 square foot retail center. Two bigger firms are pitching against me. Make my broker opinion of value from recent sale comps, inside a pitch book that shows our closed deals, our marketing plan for his center and why we win. Make up a believable sample center, comps and track record, mark it all as a sample, and call the value an opinion of value, never an appraisal.

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