Brand Launches · The Lookbook — Volume One, The Homestead Collection
Streetwear Brand & Drop Experience
A streetwear brand, and a drop as exciting to buy as the clothes.
The brief, as it opens
I am launching a streetwear brand and a hyped drop is not enough anymore, the way people buy it has to be as exciting as the clothes. I want the brand and the …
What was delivered
The Lookbook — Volume One, The Homestead Collection; The Identity System; The Drop Playbook — THE POUR; Brand World & Naming Rationale; Collection Spec — the eight pieces; Brand Voice & Verbal System; Drop Architecture (written).
The deliverable
Build your own
You have something to build. Brief the studio in plain English and watch a room of specialists build it.
Get early access