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Brand Launches · 30-second bakery ad

The Bakery, Early

Thirty seconds of a small bakery waking up, ending on one line: "Come early. It's worth it."

The brief, verbatim

I need a 30 second ad for a small bakery. Early morning, the baker opening up, fresh bread, a kid looking in the window. At the end someone says "Come early. It's worth it." Some nice music.

What the studio made

A 30-second film: the baker unlocks the green door in the blue before dawn and the lights come on, then into the bread, the dough shaped, three loaves pulled from the oven, a hot loaf torn open with the steam coming off it. The light turns gold, a boy stops at the window and starts to smile, and a warm voice closes on the line. One gentle piano-and-guitar bed carries it. A poster frame from the closing shot rides with it.

The finished work

The Bakery, Early: the work's own cover.
The Bakery, Early · the work's own cover
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