Film, Music & Animation · Sneaker drop film
A drop film built to make a nineteen-year-old set an alarm
A three-person Providence sneaker label with no photography budget left: a drop film with real energy, streets and hands and laces, built to make a nineteen-year-old set an alarm.
The brief, verbatim
We’re a three-person sneaker label out of Providence and our spring drop is coming. I want a fifteen-to-thirty-second drop film with real energy: the three styles, quick cuts, streets and hands and laces, something that makes a nineteen-year-old set an alarm. Loud is fine. Boring is not.
The world of the campaign frames I sent you: Providence streets, brick, stoops, real kids, morning light. Not a studio, not neon. Our world, moving.
What the room did
A twenty-two-second drop film cut hard inside the label’s own campaign world: Providence brick, morning light, the oxblood trainer opening and closing, the white low-top and the taupe runner riding the middle, every frame bound to the client’s own shots. The film plays right here; the poster and the drop track follow.
The deliverable
Build your own
You have a drop coming. Brief the studio in plain English and watch a room of specialists cut the film.
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