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Brand Launches · A family restaurant's comeback: a refreshed look, a new menu, family night, the website, the sign, a postcard and a month from the kitchen

Vitale's

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What they asked for

“Hey Laura, bring neighbors back to our half empty weeknights.”

What came back

A new menu, family night, the website and kitchen films.

Make one like this
Read the full request

Hey Laura, I own a 70 seat Italian family restaurant in Milwaukee that my parents opened in 1988. Weekends are full; Tuesday to Thursday we're half empty, and a new chain opened across the street. Our menu is a laminated sheet and our website still says 2019.

Make the comeback: a refreshed look that keeps our history, a new menu designed the way people actually order, a weeknight offer that brings neighbors back (family night, a pasta club, whatever you think works), the new website with the menu and reservations, the window sign, a postcard for the surrounding streets, and a month of posts and short videos from the kitchen.

This is a sample for our page: make up an illustrative business, people and numbers, keep every real place real, and label it clearly as sample work.

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