Dana Whitcomb · Fractional CMO · Columbus, Ohio
I write the plan your board can follow, hire the team that runs it, and then make myself unnecessary.
Two days a week.
Results
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1126referral partners
A physical therapy group, in one year.
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$2.1M$5.4Mpipeline
A staffing firm, in nine months.
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38%lower cost per hire
A home health company.
Companies your size rarely need a full-time CMO yet. They need someone senior to decide what marketing is for, write it down simply enough for the board, and build the team that carries it.
That job has an end, and I plan for it from the first week. I work two days a week, I run the team myself until it runs without me, and I measure each engagement by how soon you stop needing me.
Who this is for
B2B services and healthcare companies with $10M to $60M in revenue and no senior marketer in house.
If you already have a senior marketer, you don't need me.
How I work
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01
First 90 days: the plan
I learn where your growth actually comes from and write a plan the board can follow in one reading. Nothing gets hired before the plan exists.
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02
Then: the team
I hire the people the plan calls for and run them myself, two days a week. You get a working marketing function, not a slide deck.
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03
Finally: the hand-off
When the team runs without me, I step out. That date is part of the plan from day one.
What CEOs tell me
I'm calm in the room, and I make the plan simple enough for the board.
Background
Fourteen years in B2B marketing. My last full-time role was VP of Marketing at a 300-person regional home health company, so I know what a healthcare board asks and how hard the hiring is. I work from Columbus, Ohio.
Start with one call.
We'll talk about where marketing stands today and whether a 90-day plan is the right first step. If I'm not the right fit, I'll tell you.