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Longwater brand identity guide

IDENTITY GUIDE EDITION ONE The pool you set once. DALLAS–FORT WORTH O CTO B ER 2 0 2 6
01 · THE IDEA 39′ 0″ A circle, pulled long. 15′ 11″ LONGWATER is set as a horizon: nine capitals, wide and low, read the way the eye travels along still water from a limestone terrace. One letter carries the idea. The O is drawn as a circle stretched to 39 by 16, the proportion of the largest shell…
The wordmark is a single drawn object, authored once 02 · THE WORDMARK One drawing, used everywhere. as vector and never retyped. Every appearance is that file or a colour copy of it. Keep one cap height of clear space on every side; nothing enters the dashed field. Smallest use: 120 px wide on…
0 3 · T H E C O M PA CT M A R K The O, on its own. Where the full name cannot be read (a favicon, an app tile, an embossed folio, a stamp on a site sign), APP TILE 64 32 16 the O stands in for it, lifted from the wordmark unchanged. Below 64 px the tile uses a small-size cut: the same 39:16 ring…
0 4 · C O LO U R Stone, shade, and water at dusk. Cordova cream limestone, honed Honed travertine paving Cordova Travertine GROUND S U R FA C E Seven colours, taken from the materials around the pool rather than the water in it. Cordova limestone is the ground; blackened steel is the ink; Dusk…
05 · TYPE Set once. Swim for a lifetime. D I S P L AY TEXT & LABEL Newsreader Light & Italic Instrument Sans A literary serif with a quiet, open italic. Headlines, ledes, pull lines. Set light, never D I S P L AY 6 4 / 6 4 · −1.5 % HEADLINE 36 / 42 The long June dusk. Warranted by the people who…
0 6 · P H OTO G R A P H Y Cropped long, to the mark's own 39 : 16. i Evening, not noon. Water reads slate and still; the sky does the work. ii Every pool shown is one we install: long, rectangular, coped on every side. No vanishing edge, no lagoon, nothing wider than sixteen feet. iii Live oak…
07 · IN USE B O O K A C O N S U LTAT I O N Quiet in every place it lands. The pool you set once. The site leads with a long photograph and one line. The card carries the mark alone on its face. At handover the family receives the warranty folio: Dusk Water cloth, the O blind-embossed, the…