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Brand Launches · A credit union's brand refresh and launch: identity, voice, guidelines, a 30 second film, posts, print ads, a landing page and the client deck

Cairn Brand and Launch

Cairn Brand and Launch · The film
The live appOpen full screen
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What they asked for

“Hey Laura, make a member owned lender's brand refresh and launch campaign.”

What came back

An identity, guidelines, a 30 second film, ads, a deck.

Read the full request

Hey Laura, I run a five person marketing agency in Denver. We win more work than we can staff, so we turn down projects or hand them to freelancers and pray. A regional credit union just asked us for a full brand refresh and a launch campaign in four weeks.

Make everything the client sees, under our agency's name: the brand refresh (identity, voice, the guidelines book), the launch campaign (the big idea, a 30 second film, social posts, two print ads and a landing page), and the presentation deck we walk the client through. Our agency and the credit union are invented.

This is a sample for our page: make up an illustrative business, people and numbers, keep every real place real, and label it clearly as sample work.

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