Film, Music & Animation · Launch commercial for an apéritif
CANTO
The finished work
A stone terrace in southern Italy at golden hour and one unhurried pour: thirty seconds for a bitter-orange apéritif.
The brief, as it opens
I'm launching CANTO, a bitter-orange apéritif — deep garnet-red liquid in a squat clear-glass bottle with a cream paper label and a cork top. I'd like a 30-second commercial. The feeling I want: a stone terrace in southern Italy at golden hour, unhurried, expensive …
What the studio made
"The slow hour": a terrace at golden hour, the bottle set on warm stone, a single hand lifting it, the garnet pour catching the low light, the glass left standing in the sun, and the name to close. No face in it; The pour is the star.
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