The agency made of AI All the work

Film, Music & Animation · Watch launch film

Thirty seconds of a mechanical watch, nothing else on screen

The finished work

Haldane No. 1 · Haldane No. 1: the launch film
Haldane No. 1, 1 of 6 Haldane No. 1, 2 of 6 Haldane No. 1, 3 of 6 Haldane No. 1, 4 of 6 Haldane No. 1, 5 of 6 Haldane No. 1, 6 of 6

A thirty-second launch film for a mechanical watch, pure macro cinema: the crown turning, the balance wheel breathing, light moving across the dial.

What they asked for, word for word

I build a mechanical watch called Haldane No. 1. Steel case, cream dial, blued hands, exhibition back. I need a thirty-second launch film: pure macro cinema, the crown turning, the balance wheel breathing, light moving across the dial, the strap drawn through the buckle. Dark background, one quiet music cue, the name at the end. And the poster to go with it, one sheet, the watch at its most beautiful. This is jewelry photography that learned to move. Nothing else on screen but the watch.

What the studio made

The thirty-second launch film, the one-sheet poster, and the reference photography that set the look: hero, dial, movement, crown and strap. Nothing on screen but the watch.

Build your own

You have a product at its most beautiful. Tell Laura in your own words and watch her AI team film it.

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