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Business & Strategy ยท Growth strategy

Stop selling the gym, sell the room: a strategy to win

The finished work

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Make one like this Open it in the library, the work beside the request →

Twelve fitness studios, flat memberships, big boxes undercutting on price.

What they asked for, word for word

I run a regional chain of fitness studios, twelve locations, and we have hit a wall. Memberships are flat, the big-box gyms are undercutting us on price, and the boutique apps are stealing our younger members. I am not trying to be everything to everyone. I am trying to win.

Come back with a real growth strategy. Where we are losing and why, who we should be fighting for and who we should let walk, what we change about the offer, the pricing, the experience, and the brand to pull ahead. Give me a clear plan with the moves sequenced, what each one costs, what it returns, and the first ninety days laid out so I can start Monday.

Make it sharp and make it visual. I want to put this in front of my leadership team and have them nodding before I finish talking.

What the studio made

A growth dossier: where the chain is losing and why, who to fight for and who to let walk, the offer, pricing, and brand moves sequenced with costs and returns, and the first ninety days. Seven commissioned plates carry it, led by the belonging cover the client chose from two alternates.

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