Products & Industrial Design · Overland truck
A rig that crosses a desert and is still a home at night
The ultimate family expedition vehicle: cross a desert, climb a mountain track, and still be a comfortable home at the end of the day.
The brief, verbatim
I want to disappear into the backcountry for weeks at a time with my family, and I need the ultimate expedition vehicle to do it. Something that can cross a desert, climb a mountain track, and still be a comfortable home at the end of the day.
Design the whole rig. The exterior and how it is built to take a beating, the layout inside so a family can sleep, cook, and live off-grid for two weeks, the power and water systems that make that possible, all of it sensible and real, not fantasy. Then show it to me parked at the edge of nowhere under the stars, and show me inside it.
Give me the dream truck, and prove it would hold up out there.
What the room did
A 30-page dossier that designs the whole rig (exterior, family layout, power and water systems, all sensible and real), proven with plates of the truck at the edge of nowhere under the stars, and inside it.
The deliverable
Build your own
You have a rig to dream. Brief the studio in plain English and watch a room of specialists design it.
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