Brand Launches · Runway film, lookbook and launch posts
First Capsule
A small label's first six-piece capsule brought to life on real-looking models: a show film, a lookbook and launch posts.
The brief, verbatim
I run a small label and this is my first capsule, six pieces, photos attached. I want to see them come to life: worn by real-looking models, walking, an actual runway film like a show, plus a lookbook of the looks on the models and launch posts. The mood should come from the clothes themselves. Warm, unhurried, nothing fast-fashion about it.
What the studio made
A thirty-second show film of the six pieces walked through a sunlit white studio, with a quiet piano bed under it so the clothes lead. A nine-page lookbook of the looks on models, from the cable-knit sweater and camel coat to the ivory slip, with the material story; Square and vertical launch posts; And the post copy.
The finished work
Build your own
You have something to build. Brief the studio in plain English and watch a room of specialists build it.
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