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Brand Launches · A two person startup's launch with nothing to launch with: the launch film, the press kit and release, and the week of posts

Haul Launch Kit

Haul Launch Kit · The film
Haul Launch Kit, 1 of 7 Haul Launch Kit, 2 of 7 Haul Launch Kit, 3 of 7 Haul Launch Kit, 4 of 7 Haul Launch Kit, 5 of 7 Haul Launch Kit, 6 of 7 Haul Launch Kit, 7 of 7

What they asked for

“Hey Laura, we launch in three weeks and have nothing to launch.”

What came back

A sample launch film, press kit and week of posts.

Make one like this
Read the full request

Hey Laura, we launch in three weeks and we have nothing to launch with. No landing page, no launch film, nothing to send to the press or post. It's two of us in Portland and we're still finishing the product. Make the launch: a one-page site that says what it is … a short launch film for social, a press kit with a one-page release, and a week of launch posts. Make up a believable sample product (a smart water bottle that tracks hydration for long-haul truck drivers) and mark everything as a sample.

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