Film, Music & Animation · A Raleigh agency's 30 second launch film for a home builder's new community, with 15 and 6 second cuts, square and vertical versions and a listing still
Laurel Creek Launch Film
What they asked for
“Hey Laura, our home builder client wants a launch film.”
What came back
A sample 30 second launch film and four cuts.
Read the full request
Hey Laura, our home builder client wants a launch film for their new community and we don't have a video team. Make the 30 second film, a 15 second cut, a 6 second cut, and square and vertical versions for social, plus a still for the listing page, all in the client's brand and ready for us to present. This is a sample; the agency, the builder and the numbers are invented. We're Oakline Creative, a nine person brand agency in Raleigh, North Carolina. The client is Pinehaven Homes, and the community is Laurel Creek: 140 homes from the low $400s on wooded lots outside Wake Forest, with a pool, a trail along the creek and a school inside the gate. The model homes open March 14. The campaign line the client already bought is "Room to grow, ten minutes from everything." Their colors are forest green and warm white. The buyers are young families moving from apartments in the city.
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