Brand Launches · First capsule campaign
A first label's nine-piece capsule: cast, shot, and bound for buyers
A pattern-cutter's first label under her own name: a nine-piece capsule launched with a cast muse, editorial campaign photography, and a bound book for buyers and press.
The brief, verbatim
We're launching MAREN NOIR — our first women's capsule. Nine pieces: structured wool, silk, and one extraordinary coat. I've spent ten years pattern-cutting for other houses; this one is ours. I want the launch campaign done at the level the clothes deserve: a muse cast the way the great Paris houses cast, photography that looks like it cost two hundred thousand dollars — editorial, severe, beautiful — a campaign book for buyers and press, and the imagery for the drop announcement. Nothing catalog, nothing cute. If it doesn't look expensive, it doesn't exist.
What the room did
A fifteen-page A4 campaign book: the muse cast the way the Paris houses cast, the full campaign photography across the nine looks (structured wool, silk, the coat), the campaign copy, and the drop imagery, bound for buyers and press.
The deliverable
Build your own
You have a label to launch. Brief the studio in plain English and watch a room of specialists build it.
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