Brand Launches · A med spa's second location opening: the story, the grand opening, a launch page, a postcard, partner letters and six weeks of posts
Marigold & Stone
What they asked for
“Hey Laura, we open a second spa where nobody knows us.”
What came back
The story, the opening night, a launch page and films.
Read the full request
Hey Laura, my med spa in Austin is doing well and I'm opening a second location in Round Rock in eight weeks. Nobody there knows us, and three spas are already within a mile of the new address.
Make the opening: the story of why we're coming to Round Rock, the grand opening event (invitation, the evening's run of show, the welcome card), a neighborhood launch page with founding-guest sign up, a postcard for the surrounding streets, local partner outreach letters for a yoga studio, a boutique and a salon nearby, and a six-week plan for social posts and short videos that shows the new space being finished and opened. Brand, place and experience only; no treatments, results or medical language.
This is a sample for our page: make up an illustrative business, people and numbers, keep every real place real, and label it clearly as sample work.
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