Business & Strategy · Market research for a leadership team: where to open first, Mexico or Colombia
Market Entry, Mexico and Colombia
What they asked for
“Hey Laura, should we open in Mexico or Colombia first?”
What came back
A 32 page report and a 21 slide board deck.
Read the full request
I run a reseller of 3D design software and industrial 3D printers in the US. We're thinking about opening in Mexico and Colombia next year and the leadership team wants a real answer, not a hunch.
Make the market research: how big the opportunity is in each country and in which industries, who we'd compete with, what customers there buy and how, the risks, and a clear recommendation on where to start. A report for the leadership team and a short deck for the board.
This is a sample for our page: make up an illustrative company, people and numbers, and label it clearly as sample work.
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