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Brand Launches · Neighborhood bakery

Migaja

The finished work

Migaja, 1 of 15 Migaja, 2 of 15 Migaja, 3 of 15 Migaja, 4 of 15 Migaja, 5 of 15 Migaja, 6 of 15 Migaja, 7 of 15 Migaja, 8 of 15 Migaja, 9 of 15 Migaja, 10 of 15 Migaja, 11 of 15 Migaja, 12 of 15 Migaja, 13 of 15 Migaja, 14 of 15 Migaja, 15 of 15
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A small neighborhood bakery’s whole look, warm and a little flour-dusty: made to feel like the bread smells.

What they asked for, word for word

I'm opening a small neighborhood bakery called Migaja. Warm, honest, a little flour-dusty. I need the whole look: the logo, the colors, the menu, the bag, the sign over the door. Make it feel like the bread smells.

What the studio made

The Migaja mark and wordmark (pan de pueblo), the palette and type, the menu, the punch card, the bag, and the sign over the door, composed onto the real storefront. Bound as the 15-page brand book, with the logo masters alongside.

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