Brand Launches · Debut lookbook
From a designer's sketchbook to a bound debut lookbook
A debut made-to-measure collection lived in a designer’s sketchbook. The studio held every seam true, cast the model, named the house, and bound the fifteen-page lookbook of its debut.
The brief, verbatim
I'm a designer. Attached is my working sketchbook, ten looks for my debut made-to-measure collection: evening tailoring against liquid silk, midnight, black, ivory, one oxblood accent. The sketches are the collection; hold every seam, fabric, and note on those pages true. Now make it real. Cast a model who belongs in these clothes, make the ten looks real and photograph them properly, bind a lookbook worthy of a house debut, and cut a launch film that moves like the clothes do, slow and certain. The film must end on the house's mark, the name and the mark are yours to propose, and I'll choose. This has to look like money.
What the room did
The lookbook leads, all fifteen pages: ten looks made real from the client’s own sketchbook, every seam, fabric, and note held true, photographed against the near-black void and bound under the VESPRE mark the studio proposed and the client chose. The casting bench follows, the two women the client chose between, and the launch film closes the case, slow and certain, ending on the mark.
The deliverable
Build your own
You have a sketchbook. Brief the studio in plain English and watch a room of specialists make it real.
Get early access