Brand Launches · A Naples med spa's evening for its neighbors: a postcard for the streets around it, a card for partners' counters and the RSVP page
Palmetto and Pearl
What they asked for
“Hey Laura, the three blocks around us still don't know we're here.”
What came back
A sample postcard, counter card and RSVP page.
Read the full request
Hey Laura, we've been open fourteen months and the three blocks around us still don't know we're here. Make our neighbors' evening: the invitation for print and email, a postcard for the streets around us that doesn't look like a flyer, a letter to each of the five businesses below asking them to co host, a card for their counters, the RSVP page, and a week of posts before the night. Brand and experience only, no treatments or results. This is a sample; the spa, the partners and the details are invented. We're Palmetto and Pearl, a med spa on a side street off Fifth Avenue South in Naples, Florida: white oak, linen, a courtyard with a fountain. The evening is Thursday, February 11, 2027, 5:30 to 8 p.m., in the courtyard: a local florist's bar where guests make a small bouquet, a wine tasting, and tours of the space. The five partners: Lumen Yoga, Wren Bridal, The Salt Room hair salon, Bayfront Pilates and Gilded Fig Cafe. Every guest leaves with a card for a first visit welcome gift. RSVP at neighbors.palmettopearl.example. Our colors are pearl, palm green and soft gold.
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