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Business & Strategy · A med spa front desk's consult follow up kit: seven messages in the spa's voice, ready to copy, fill and send, and when each one goes

Juniper House Follow-Up Kit

Juniper House Follow-Up Kit, 1 of 10 Juniper House Follow-Up Kit, 2 of 10 Juniper House Follow-Up Kit, 3 of 10 Juniper House Follow-Up Kit, 4 of 10 Juniper House Follow-Up Kit, 5 of 10 Juniper House Follow-Up Kit, 6 of 10 Juniper House Follow-Up Kit, 7 of 10 Juniper House Follow-Up Kit, 8 of 10 Juniper House Follow-Up Kit, 9 of 10 Juniper House Follow-Up Kit, 10 of 10

What they asked for

“Hey Laura, by the time we call back they've booked somewhere else.”

What came back

A sample ten page follow up kit for the desk.

Read the full request

Hey Laura, people ask about a consult while I'm with a client, and by the time we call back they've booked somewhere else. Make the follow-up kit for consult inquiries, in our voice, warm and direct: the first text that goes out the minute someone asks, two emails over the next week, a missed call text, a reminder the day before a consult, a no-show message that gets them rebooked, and a short note to past guests for the quiet weeks. Put it all in one PDF my front desk can work from, with a one page sheet that says which message goes when. This is a sample; the spa and the numbers are invented. We're Juniper House Aesthetics in Tampa, Florida: one location, five treatment rooms, two people at the front desk, open since 2017. About 150 inquiries a month come from Instagram, Google and our website form; only 38% book a consult. We reply in about three hours on clinic days. One consult in seven is a no-show, and Tuesdays and the first week of each month run quiet. Our look is sage, cream and brass, and we sound like a friend who happens to be an expert. No treatment claims, no results promises, no before and afters, nothing a Meta ad review or our medical director would send back.

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