Business & Strategy · A payroll and HR software company's feature release, launched whole: a short film, a live product page, the release email and the sales one-pager in a version for each industry
Shiftmere Scheduling Launch
A payroll software feature launched whole: a short film, a product page, the email and one-pagers for three industries.
What they asked for
“Hey Laura, our new scheduling feature ships next week.”
Read the request as it opens
Hey Laura, we're Shiftmere, a payroll and HR software company for businesses with 50 to 500 employees. We release a new shift scheduling feature next week. I need the launch made whole: a product page, a short launch film, the release email, and the sales one-pager, plus three versions of the one-pager for restaurants, healthcare clinics and construction companies, each one about that industry's real payroll problems. …
What came back
A launch film, product page, email, one-pager in four versions.
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