Brand Launches · Protein drink launch: name, cans, spot
SLAKE
A clean-label protein drink for people who hate chalky protein drinks: named, canned in three flavors, and launched with a 27-second spot.
The brief, verbatim
We're launching a clean-label protein drink for people who hate chalky protein drinks — three flavors, real ingredients. Build the launch: can design on a flavor list you come up with , a 30-second spot, and a retail sell sheet for buyers
What the studio made
The name SLAKE and a three-flavor can system — Vanilla Bean & Sea Salt, Cold Brew Cacao, Strawberries & Cream — built on researched low-sugar, high-protein targets. A spot with no voiceover: she braces for the chalk that never comes, the creamy pour, the three flavors, out on the wordmark. And a retail sell sheet a buyer reads to decide shelf space, with the targets marked honestly as targets.
The finished work
Build your own
You have something to build. Brief the studio in plain English and watch a room of specialists build it.
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