Health & Fitness · Concept book
A low-sugar bar for the people who read the label
A low-sugar whey-isolate protein bar for the people who read the label.
The brief, verbatim
I want to launch a low-sugar protein bar and I need the whole concept, not a mood board. Conceptualize the brand and the bar itself: a smart, honest health-and-fitness product for people who read labels. Under 3 grams of sugar, real protein numbers, no fake health claims anywhere. I need the name and the brand, the flavor lineup, the packaging design shown properly, the nutrition and formulation targets stated honestly the way a co-packer would need them, and the launch one-pager I could put in front of a retail buyer. Everything print-ready and bound so I can hold it. No video needed on this one.
What the room did
The name and the brand, the flavor lineup, the packaging shown properly, the nutrition and formulation targets stated honestly the way a co-packer would need them — an eighteen-page concept book, plus the launch one-pager for a retail buyer.
The deliverable
Build your own
You have a product for label readers. Brief the studio in plain English and watch a room of specialists build it.
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