Kaldune All the work

Health & Fitness · Training book

A first marathon plan written for a normal human

Four honest days a week, from your first mile to the finish line.

The brief, verbatim

I signed up for my first marathon, twenty weeks out, and I'm scared and excited in equal parts. I run maybe eight miles a week right now. Build me the complete twenty-week plan, written for a normal human: the weekly schedule, how the long runs build, what to do when I miss a week because life happens, the fueling plan for training and for race day, and the honest talk about pace so I don't blow up at mile eighteen. I want it as a beautiful bound guide I'll actually keep, plus a single-page schedule I can photograph and carry on my phone. No video.

What the room did

The complete twenty-week plan for a first marathon: the weekly schedule, how the long runs build, what to do when a week is missed, the fueling plan for training and race day, and the honest talk about pace — a twenty-nine-page bound guide, plus the single-page schedule to carry on a phone.

The deliverable

The Twenty-Week Plan: the deliverable's own cover.
The Twenty-Week Plan · the deliverable's own cover
Watch the room build it →

Build your own

You have a start line coming. Brief the studio in plain English and watch a room of specialists write the plan.

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