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Business & Strategy · A fractional CMO's one page positioning sheet and personal site, so a CEO sees in one minute why her

Whitcomb Fractional Marketing

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Whitcomb Fractional Marketing, 1 of 1

What they asked for

“Hey Laura, every profile in my city says fractional CMO now.”

What came back

A sample positioning sheet and a one page site.

Read the full request

Hey Laura, every profile in my city says fractional CMO now, and I need a CEO to see in one minute why it should be me. Make a one page positioning sheet (a PDF I can attach to emails) and a simple personal site (one page, with a way to book a first call) for my fractional CMO practice. This is a sample; every name and number is invented. I'm Dana Whitcomb, Whitcomb Fractional Marketing, Columbus, Ohio. Fourteen years in B2B marketing; my last full-time role was VP of Marketing at a 300-person regional home health company. My lane: B2B services and healthcare companies with $10M to $60M in revenue and no senior marketer. How I work: two days a week, a 90 day plan first, then I hire and run the team until they don't need me. Three results: a physical therapy group went from 11 to 26 referral partners in a year; a staffing firm's pipeline grew from $2.1M to $5.4M in nine months; a home health company cut its cost per hire by 38%. CEOs tell me I'm calm in the room and I make the plan simple enough for the board. I want a CEO to leave with one sentence about why me, and one clear next step

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