Brand Launches · Brand Guidelines — The Father's Mark
Bayline & Sons
A new brand identity for a plumbing and heating company.
The brief, as it opens
I run Bayline & Sons, a plumbing and heating company outside Providence. Twenty-two trucks, twenty-six years in business, and my logo looks like it came free …
What was delivered
Brand Guidelines — The Father's Mark; Positioning brief — who Bayline is now.
The deliverable
Build your own
You have something to build. Brief the studio in plain English and watch a room of specialists build it.
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