Products & Industrial Design ยท Turntable
A turntable priced like a small car, launched without apology
The finished work
A turntable launch piece: machined aluminum, blackened steel, one piece of walnut. Part manifesto, part object study.
What they asked for, word for word
We are launching a turntable. One object. Machined aluminum, blackened steel, and a single piece of walnut, built by hand, priced like a small car. It is for people who believe digital quietly killed something worth keeping. You name it.
I want a launch piece that is part manifesto, part object study. Make analog feel like the last honest thing left. Give me the manifesto, the object shot sequence, the story of how it is made, and the one page that justifies the price without a word of apology. Cool, precise, obsessive. Beautiful macro imagery, metal and wood and raking light.
Every line has to earn its place. Make it read like one person wrote it who cares far too much.
What the studio made
A 25-page monograph: the manifesto, the object shot sequence, the story of how it is made, and the one page that justifies the price without apology, carried by macro photography of metal, wood, and raking light.
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