Products & Industrial Design · Turntable
A turntable priced like a small car, launched without apology
A turntable launch piece: machined aluminum, blackened steel, one piece of walnut. Part manifesto, part object study.
The brief, verbatim
We are launching a turntable. One object. Machined aluminum, blackened steel, and a single piece of walnut, built by hand, priced like a small car. It is for people who believe digital quietly killed something worth keeping. You name it.
I want a launch piece that is part manifesto, part object study. Make analog feel like the last honest thing left. Give me the manifesto, the object shot sequence, the story of how it is made, and the one page that justifies the price without a word of apology. Cool, precise, obsessive. Beautiful macro imagery, metal and wood and raking light.
Every line has to earn its place. Make it read like one person wrote it who cares far too much.
What the room did
A 25-page monograph: the manifesto, the object shot sequence, the story of how it is made, and the one page that justifies the price without apology, carried by macro photography of metal, wood, and raking light.
The deliverable
Build your own
You have an object worth defending. Brief the studio in plain English and watch a room of specialists make the case.
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