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Real Estate & Investment · A listing presentation, the comps and the price, and the plan to market a sample home

Deerfield Listing Presentation

The finished work

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A sample listing presentation for a four bedroom in Deerfield, Plano: what is selling on its streets, the comps and where to price it, and the plan to market the home.

What they asked for, word for word

I have a listing appointment Thursday with a couple selling their four bedroom in Plano. Build my listing presentation: what's selling on their streets, the comps and where I'd price it, and how I'll market their home.

What the studio made

A presentation of 34 pages for the listing appointment, in the agent's own voice: what sold and what is for sale in Deerfield in October 2026, six recent sales that look like the home and the range they set, the list price and why, what would change it if the condition reads differently, and the plan from the photographs and Coming Soon to the first showings and the price review. The home is a composite made for the sample, not a real house. The comparable sales are real neighborhood activity, shown without street addresses or owners' names, and the agent's name and brokerage are left blank to fill in. Every page says it is a sample.

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