Products & Industrial Design · Electric city bike: product, identity, launch book
KANTE 01
A high-end electric city bike designed the way the great industrial houses would: technical, precise, matte black and milled aluminum, with its name and its launch book.
The brief, verbatim
Design a high end electric bike for the city, the product, its identity and its launch book, the way the great industrial design houses would.
What the studio made
The KANTE 01 as a complete object: a 20-page landscape launch book opening on the Graphite profile with the mark laser-cut into the down tube, then the frame, the sealed drive, the battery inside the down tube, the cockpit, the light cut into the metal, the name story, the full specification and a geometry drawing. Beside it, the bike itself in master profile, three-quarter, the Raw clear-anodised colorway and detail crops, the KANTE wordmark as a master vector, and the identity system, naming story and locked specification.
The finished work
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