Brand Launches · Styling lookbook, twelve looks
Kitty Melt
The finished work
A few days in one woman's life in Southern California, told in twelve looks, all in black and white.
The brief, as it opens
I want a high-end shoppable lookbook, a PDF catalog built around one woman and a few days in her life in Southern California. This is not a clothing brand. It is a styling and shopping guide: gorgeous outfits on a specific woman, each shown with the real designer pieces and their prices, and next to each, a lower-cost lookalike alternative, with links to actually buy. …
What the studio made
Twelve looks on one woman, kept the same in every frame: the morning walk, the coffee run, the drive, the dinner, the night out, in a strict black-and-white palette with the odd two-tone, shot as a day in the life from the first coffee to the last light.
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