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Brand Launches · Eyewear collection book

One season of sunglasses, designed and shot in Mediterranean light

One season of sunglasses shot on models in a Mediterranean city, where the light is the whole subject of the house.

The brief, verbatim

I want a collection book for Lumière, a women's luxury eyewear house, built entirely around one season's sunglasses collection, shot on models in a Mediterranean city. A beautiful, sun-drenched brand book that makes someone want every pair.

The world: a Mediterranean city at its most alluring. White stone and deep blue sea, sun-bleached terraces, narrow shaded streets opening onto blinding light, a harbor at golden hour, café tables, the glare off water. Light is the whole subject of this brand, so let the light be a character. Hot, saturated, luminous, effortless.

The collection: design a full range of women's sunglasses under the Lumière name, distinct silhouettes that feel like a family. Give me variety, so a woman can see herself in one of them:

  • Oversized statement frames
  • Sharp angular cat-eyes
  • Sculptural modern shapes
  • Slim, elegant, understated pairs
  • Classic rounds and aviators reimagined

Across frame materials and finishes: warm tortoiseshell, black acetate, gold and thin metal, translucent and honey tones, with lens tints that belong to the sea and the sun, amber, smoke, gradient, mirrored blue.

Models throughout, wearing the pieces. Every frame is shot on a woman, never a flatlay-only book. A cast with real range, different looks and energies, each with the same confident, unhurried ease. Editorial photography: close portraits where the frames are the hero and you can see the craft, and wider shots living in the city, on a terrace, crossing a square, at the water. Show the glasses on the face and in the light.

Build the full collection book:

  • The brand: Lumière's identity, logo, palette, typography, voice, the sensibility of a house built on light
  • The collection presented style by style, each frame given its own moment, with the materials, the shape, the woman it is for
  • The campaign imagery through the Mediterranean city
  • The details: the case, the packaging, the small luxuries
  • How it shows up in the world

The standard: someone should turn these pages and feel the heat of the sun, and want to buy a pair before they reach the end. Make it luminous, chic, and unmistakably luxury. Just want to add something. The women have to be absolutely gorgeous. Blondes, brunettes, beautiful models. No average person. This is very different. This is what we want. The house wants this: beautiful, gorgeous models. I want to add that.

What the room did

The 35-page collection book: the Lumière identity, the frames designed and presented style by style on a cast with real range, the campaign through the city, and the case and packaging.

The deliverable

Lumière Collection Book: the deliverable's own cover.
Lumière Collection Book · the deliverable's own cover
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