Brand Launches · Resortwear debut lookbook
LUNEA
Eight pieces for the hour before the heat: the store-facing lookbook for a small resortwear label's first collection.
The brief, verbatim
I'm launching a small women's resortwear label called LUNEA. First collection is eight pieces: linen dresses, wide trousers, a wrap top, swim cover-ups. The feeling is early morning on the Amalfi coast, quiet money, salt in the air. I need the launch lookbook: the kind a buyer at a boutique flips through and immediately gets the brand. Real campaign photography feel, a cast that holds across every page, the pieces named. This is the piece I'll send to stores, so it has to be gorgeous.
What the studio made
A sixteen-page lookbook a boutique buyer can flip through and get the brand: one woman held across every page in coastal morning light, never a postcard landmark, each piece named — ALBA, MERIGGIO, SALE, RENA, ONDA and the rest — with the wrap top given the hero spread it was designed to carry.
The finished work
Build your own
You have something to build. Brief the studio in plain English and watch a room of specialists build it.
Get early access