Brand Launches · Four-piece performance-leisure line, made with no minimums
The Capsule
A personal line of four pieces built to be worn hard and read quiet: technical cloth, an athletic cut, and not one mark a stranger can see.
The brief, verbatim
I want to create my own casual / at leisure t shirt line .. I want it to be fashionable , very high quality , fits well, nothing that you can find at Amazon .. thinking of the premium casual brands as the register /bar .. let me share some pictures to give you an idea of what I like .. maybe 4 styles .. 2 short sleeve, 2 long sleeve .. I want these made .. so I will need someone to make them for me without MoQ requirements ., I want to create my own line for me .. and will have a hidden logo - a K only .. so let me find some screen shots for you for the register and upload the K .. but the K will be inside the shirt only .. on the tag and now where outside .. give me a second to find examples to show you
What the studio made
A nine-page lookbook of the four pieces spec'd to the seam — the Performance Crew Tee, the Tri-Blend Performance Tee, the hero Performance Quarter-Zip and the Tech Henley — with the woven K at the back of the neck and nowhere else. A sourcing companion as a live page and a printable pack naming a maker that will make all four with no minimum, the cost broken out piece by piece, and the capsule spec a factory can work from.
The finished work
Build your own
You have something to build. Brief the studio in plain English and watch a room of specialists build it.
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