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Products & Industrial Design ยท Carry-on luggage

The carry-on its client could never buy, designed whole

The finished work

The Carry-On, Rebuilt (INGOT), 1 of 29 The Carry-On, Rebuilt (INGOT), 2 of 29 The Carry-On, Rebuilt (INGOT), 3 of 29 The Carry-On, Rebuilt (INGOT), 4 of 29 The Carry-On, Rebuilt (INGOT), 5 of 29 The Carry-On, Rebuilt (INGOT), 6 of 29 The Carry-On, Rebuilt (INGOT), 7 of 29 The Carry-On, Rebuilt (INGOT), 8 of 29 The Carry-On, Rebuilt (INGOT), 9 of 29 The Carry-On, Rebuilt (INGOT), 10 of 29 The Carry-On, Rebuilt (INGOT), 11 of 29 The Carry-On, Rebuilt (INGOT), 12 of 29 The Carry-On, Rebuilt (INGOT), 13 of 29 The Carry-On, Rebuilt (INGOT), 14 of 29 The Carry-On, Rebuilt (INGOT), 15 of 29 The Carry-On, Rebuilt (INGOT), 16 of 29 The Carry-On, Rebuilt (INGOT), 17 of 29 The Carry-On, Rebuilt (INGOT), 18 of 29 The Carry-On, Rebuilt (INGOT), 19 of 29 The Carry-On, Rebuilt (INGOT), 20 of 29 The Carry-On, Rebuilt (INGOT), 21 of 29 The Carry-On, Rebuilt (INGOT), 22 of 29 The Carry-On, Rebuilt (INGOT), 23 of 29 The Carry-On, Rebuilt (INGOT), 24 of 29 The Carry-On, Rebuilt (INGOT), 25 of 29 The Carry-On, Rebuilt (INGOT), 26 of 29 The Carry-On, Rebuilt (INGOT), 27 of 29 The Carry-On, Rebuilt (INGOT), 28 of 29 The Carry-On, Rebuilt (INGOT), 29 of 29

Quiet, tough, beautiful, nothing to break, given the full industrial-design treatment.

What they asked for, word for word

I want to design the carry-on suitcase I've never been able to buy: quiet, tough, beautiful, nothing to break. Full industrial design treatment: materials, wheels, the handle mechanism, the interior system, and the launch story. Make me want to retire the bag I've dragged through forty countries.

What the studio made

A 22-page concept monograph covering materials, wheels, the handle mechanism, the interior system, and the launch story, with the hero render, the mechanical details, and the case out in the world.

Build your own

You have the product you could never buy. Tell Laura in your own words and watch her AI team design it.

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