Products & Industrial Design · Carry-on luggage
The carry-on its client could never buy, designed whole
The carry-on its client could never buy: quiet, tough, beautiful, nothing to break, given the full industrial-design treatment.
The brief, verbatim
I want to design the carry-on suitcase I've never been able to buy: quiet, tough, beautiful, nothing to break. Full industrial design treatment: materials, wheels, the handle mechanism, the interior system, and the launch story. Make me want to retire the bag I've dragged through forty countries.
What the room did
A 22-page concept monograph covering materials, wheels, the handle mechanism, the interior system, and the launch story, with the hero render, the mechanical details, and the case out in the world.
The deliverable
Build your own
You have the product you could never buy. Brief the studio in plain English and watch a room of specialists design it.
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