Real Estate & Investment · A presale page, a print edition and a walk-through film for two sample plans
Two Houses, One Street
The finished work
A sample presale: two modern farmhouse plans on one street north of Dallas, shown to buyers before anyone frames them, on a page they tap through on their phone, in print, and in a short film.
What they asked for, word for word
We're building four spec homes on one street north of Dallas and want them under contract before we frame. Two plans, about 2,600 and 3,200 square feet, four bedrooms each, modern farmhouse, a good finish level. Make what buyers need to fall for a house that isn't there yet: the brochure, the street and each home inside and out, and a short film they'll watch on their phone.
What the studio made
A presale for two plans, the Hollis and the Whitley, on one street of four homes: a page buyers tap through on their phone, with the street, each home inside and out, the two plans side by side and the town in figures; A 15 page print edition of the same; And a 44 second walk-through film along the street and through both homes. The homes are a sample made for the example, not a real development, and the pieces say so.
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