Products & Industrial Design · Chef’s knife
An 8-inch gyuto pitched like it ships next quarter
The finished work
One chef’s knife brought to market, in CPM MagnaCut with a burl handle.
What they asked for, word for word
I want to bring one chef's knife to market. Not a set, one knife, designed the way Apple or Dyson would obsess over it: the steel, the geometry, the handle a hand actually wants, the box it arrives in. Design it end to end and pitch it like it ships next quarter.
What the studio made
The launch dossier end to end (the object, the steel and geometry, the brand and stamp, the box it arrives in), plus the product and campaign photography: blade macros, the hand, the kitchen, the box hero.
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