Products & Industrial Design · Hypercar launch film and design dossier
One-of-One V12: Launch Film on the Amalfi Coast
An original V12 hypercar, designed from scratch, launched with a thirty-second film down the Amalfi coast road at golden hour and a twenty-page one-of-one dossier.
The brief, verbatim
Make a launch film for our hypercar on the Amalfi coast road at golden hour: the car, the light, the sea, ready for the reveal.
What the studio made
The thirty-second launch film in 16:9 for an event screen: the V12 heard off the cliffs before the car fills the frame, the charge down the coast into the low sun, gold light rolling down the shoulder line, then the reveal on a turnout. No badge anywhere; The form is the brand. Beside it, the twenty-page dossier with the design story, the full specification, the engine counted out to its twelve trumpets, and the one-of-one record, plus front, profile and rear renders.
The finished work
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