Products & Industrial Design · Hypercar concept, reveal film and specification book
Oryx V12
A naturally aspirated V12 hypercar designed from nothing, revealed on the Atlas mountain road in Morocco, with its specification book.
The brief, verbatim
make me a cool v12 N.A hypercar..I want to see the concept..I want to see it and hear it driving in the atlas moutain road in Morocco which is known for its twisties between Marrakech and Tingir I want interior and exterior views and a spec book to go along with it
What the studio made
The reveal film, cut like a television ad and carried by an original orchestral score: fragments at dawn at the top of the pass, the twelve gold stacks under glass, a gloved hand on the gate, then the car on the switchbacks until it comes out of the hairpin whole. The specification book tells the car's story, sets the engine in section and records every locked number, and eight concept frames show the exterior, the engine bay and the cockpit with its open-gate manual.
The finished work
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