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Lanci di brand · A family olive oil's first US run

“My sister and I run our family's olive farm — third generation, and this fall we're doing something our father never dared: our first proper US retail run …”

KÓRO

Film, musica & animazione · Original song and music video

“Can you make me a music video ?”

The Climb

Film, musica & animazione · Illustrated literary novella

“Write me a book about a vampire.”

The Long Water

Viaggi & itinerari · Itinerary book

“I want to take my wife to Morocco for 10 days with a combination typical tourist + local activities , never been .”

Morocco, Ten Days

Lanci di brand · A wearable that coaches you

“Laura, I don't know what I want. Can you help me?”

Wren

Spazi & architettura · Dream house on a Malibu hilltop

“I am looking to potentially build a house in the Southern California Malibu area.”

CRESTA

Film, musica & animazione · Comic book, chapter one

“Makes me a cool book . 1 chapter. Thinking comic book”

The Showdown

Viaggi & itinerari · Bookable journeys

“I want a beautiful book of the world's greatest luxury voyages by sea, designed as real, plannable two-week journeys.”

Voyages by Sea

Lanci di brand · Resortwear debut lookbook

“I'm launching a small women's resortwear label called LUNEA.”

LUNEA

Film, musica & animazione · Art book

“I want a coffee table book devoted to the art of French pastry, made purely to be beautiful, something I open to soak in the craft and get my mouth watering.”

Vitrine

Prodotti & design industriale · Hypercar concept, reveal film and specification book

“make me a cool v12 N.A hypercar..I want to see the concept..I want to see it and hear it driving in the atlas moutain road in Morocco which is known for its …”

Oryx V12

Denaro & grandi decisioni · Buying guide

“My wife turns 40 in September and I want to get her a really good mechanical watch — something she'll wear for thirty years and hand down.”

The Watch Guide

Lanci di brand · Maximalist Sicilian women's casual house

“I am launching a women's casual line that lives in the maximalist Italian register: opulent, sensual, unapologetically glamorous.”

SERAFINA Fashion House

Film, musica & animazione · Anime concept art book

“はじめまして。大阪で小さなインディーアニメスタジオ「ホシメグリ制作所」を営んでいる、代表の三隅と申します。スタジオといっても、私を含めて5人の小さなチームです。”

灯守り アートブック

Business & Strategia · A 1952 diner's menu, reborn and repriced

“My grandfather opened his chrome-and-neon roadside diner in 1952 and I've just spent two years restoring every inch — the counter, the booths, the sign glows …”

Starlite Diner — Bill of Fare

Film, musica & animazione · Film

“I want a runway moment. Start by sketching two beautiful dresses for me — real fashion-sketch energy, two distinct gowns.”

Sketch to Runway: Two Gowns, One Film

Lanci di brand · Boutique dog-grooming studio

“Give me five name ideas for a boutique dog-grooming studio in Austin, each with a one-line reason”

Barton & Bath

Spazi & architettura · Walkthrough film and concept book

“Build me a stunning multimillion dollar home in a Malibu on a cliff and walk through .”

Malibu Cliff House

Film, musica & animazione · Two sleep pieces

“Make me music to sleep to”

Music to Sleep To

Viaggi & itinerari · Family atlas

“My parents hit 50 years married in December and they've moved eleven times in those years, three countries, army postings, then his job, then the house they …”

The Halloran Atlas

Prodotti & design industriale · A city e-scooter from ten years ahead

“make me a cool electric scooter for the city...something something different from what you see out in the neighborhoods today.”

The Blade Column

Film, musica & animazione · Film

“I want a runway moment. Start by sketching two beautiful dresses for me — real fashion-sketch energy, two distinct gowns.”

Runway Moment

Film, musica & animazione · Sleep song

“Make me a soft song to fall asleep to”

Lamp Low

Denaro & grandi decisioni · Investment thesis

“I'm David Ashford, 43, senior architect at a New York firm. Currently $150K invested across a mix of index funds and cash.”

A Portfolio Built to Survive Its Owner

Film, musica & animazione · Launch film for a women's watch

“We're rerunning the film, and this time I know exactly what I want because I know exactly what was wrong last time.”

Meran

Spazi & architettura · Interchange pursuit package

“We're an engineering firm pitching a county on reconstructing a failing interchange and widening the corridor.”

SR-146 / Cedar Hollow Parkway

Film, musica & animazione · Morning drive anthem

“make me a morning drive song to work...something fun, lively..I want a song”

Let's Go

Immobiliare & investimenti · Virtual staging, three ways

“I'm a small developer sitting on three identical empty townhomes, and they've been on the market six weeks because empty rooms make people feel nothing.”

Three Lives, One Address

Lanci di brand · Coffee roaster teaser page

“Build me a one-page teaser site for a small fictional coffee brand called Ember & Oak.”

Ember & Oak

Film, musica & animazione · Morning drive instrumental

“Make me a morning drive song”

First Light

Prodotti & design industriale · An espresso machine that looks like art

“Laura, I don't know what I want. Can you help me?”

The Instrument

Venture capital e private equity · Investment committee package

“Our private equity firm is forming a thesis on rolling up regional commercial HVAC service companies in the Sun Belt.”

Building a Sun Belt Commercial HVAC Platform

Film, musica & animazione · Launch film for a road bicycle

“My brand is LINEA — premium road bicycles, understated design, no loud graphics.”

LINEA

Spazi & architettura · A ruined backyard, turned Mediterranean

“Show me a picture of a backyard that is in terrible shape and show me how to can transform it to an another living and entertainment area with a pool and …”

The Courtyard

Film, musica & animazione · Morning anthem

“Make me a fun energetic song to get my day going!”

Up With the Sun

Lanci di brand · Women’s activewear house

“I want to build a premium women's activewear brand, the whole thing, and hand it to you to design end to end: the brand, the collection, and a beautiful book.”

DE LUCA

Business & Strategia · Private chef repricing

“I've been a private chef for nine years — four families, dinner parties that end in applause, and I haven't raised my rates since 2022 because every time I …”

A Menu of Engagements

Prodotti & design industriale · A companion AI device for the home and the car

“I want to invent something I am thinking … A device , a smart device that who an LLM in it that listens and converses with you without a phone ..”

Vero

Film, musica & animazione · Pop-funk morning song

“Make me a fun song to get my Monday morning going”

Monday Kind of Vibe

Spazi & architettura · A one-room salon, reimagined

“I'm doing this for my friend. She's a hairstylist/hair replacement.”

The Studio Suite

Film, musica & animazione · Launch film for a single malt

“I want a 30-second film for a single-malt whisky, Càrn. The idea: aged in no hurry.”

Càrn

Viaggi & itinerari · Destination hotels

“I want a beautiful book on the world's most spectacular hotels, the ones that are a destination in themselves, where the building is the reason you go.”

The World's Most Spectacular Hotels

Lanci di brand · Pediatric dental practice

“I'm a pediatric dentist opening my own practice in March after ten years in a group.”

Little Lighthouse

Film, musica & animazione · Pop-funk party song

“Make me a fun song”

Green Lights

Prodotti & design industriale · Series-hybrid desert race motorcycle

“Hey Laura I want to build an incredible Italian-superbike-style bike but it’s for Baha / sand terrains .”

DUNA

Denaro & grandi decisioni · College fund plan

“Twin girls, eight years old — ten years to two tuitions and I've done nothing, which keeps me up more than I admit.”

The Twins' College Fund

Spazi & architettura · A tired room made over, before and after

“Here's a tired old living room. Show me the before, then the after redesigned warm and modern, and a smooth transition between them.”

Living Room — Warm Modern Transformation

Film, musica & animazione · Hindi dance anthem

“make me a good hindi song ...”

Naacho Saari Raat

Film, musica & animazione · Launch commercial for an apéritif

“I'm launching CANTO, a bitter-orange apéritif — deep garnet-red liquid in a squat clear-glass bottle with a cream paper label and a cork top.”

CANTO

Lanci di brand · Boutique hotel

“I'm opening a small hotel above a cove on Mallorca's west coast.”

Cala d’Oro

Immobiliare & investimenti · Interior scheme + buy list

“We just closed on a new-build condo and it's a beautiful empty box — photos attached, that's really how empty it is.”

Great Room & Study, Furnished

Prodotti & design industriale · Electric city bike: product, identity, launch book

“Design a high end electric bike for the city, the product, its identity and its launch book, the way the great industrial design houses would.”

KANTE 01

Film, musica & animazione · Rumba flamenca sung by women

“Make me a song at the [classic rumba-flamenca band] register but it’s a women group instead”

Tardes de Sal

Spazi & architettura · Estate house designed from scratch, bound as a book

“I want to build a house and I want a complete video walkthrough”

A Contemporary Estate

Venture capital e private equity · A venture for collectors of cars and watches

“Laura, can you? I'm trying to build a business kind of like the registry, but for watches.”

The Provenance Vault

Lanci di brand · Restaurant identity

“I'm opening a 40-seat Oaxacan restaurant in a converted 1920s hardware store — original tin ceiling, brick walls, my mother's recipes going back three …”

YA CANTÓ

Lanci di brand · Styling lookbook, twelve looks

“I want a high-end shoppable lookbook, a PDF catalog built around one woman and a few days in her life in Southern California.”

Kitty Melt

Film, musica & animazione · Smooth jazz drive set

“Hey, can you just make me a song I can play on a nice drive?”

Various Drives: A Smooth Jazz Set

Prodotti & design industriale · Electric superboat concept book

“I want to build an electric boat 30ft”

FULGORE 63

Business & Strategia · Gala suite

“I direct the county food bank, and our fall gala raises half our budget — this year it must raise more; need is up 30% and two grants died.”

Fall Gala Suite

Spazi & architettura · Landscape plan set

“We've been in our house in Austin for nine years and the backyard is still builder-grade dirt and a sad strip of grass.”

Backyard as a Room

Film, musica & animazione · Three-track instrumental set

“Three-track sunset rooftop set. One opener with warm keys that rises with the light going down, one mid-set groove with a saxophone lead, one closer that …”

After Light: A Sunset Rooftop Set

Lanci di brand · First capsule campaign

“We're launching MAREN NOIR — our first women's capsule. Nine pieces: structured wool, silk, and one extraordinary coat.”

MAREN NOIR

Viaggi & itinerari · Rail atlas

“I want to plan the trip of a lifetime around a great train journey, and I want to see it before I commit to anything.”

Great Rail Journeys

Lanci di brand · Atelier sketchbook, a winter collection

“I want to see a fashion collection told entirely through sketches, the way a designer works before a single garment exists.”

La Nuit Bleue

Prodotti & design industriale · Bakery robotics dossier

“I run a mid-sized bakery and we are drowning in one brutal, repetitive task, trays in and out of the ovens all night, and I cannot hire fast enough.”

Stonelark Bakery Co

Film, musica & animazione · Acoustic song

“Make me a really nice vocal note / song …”

No One to Please

Spazi & architettura · Concept book

“We just closed on a hillside plot above Marbella — south-facing, looking over the Mediterranean.”

Marbella Hillside Villa

Denaro & grandi decisioni · A first financial plan

“I'm 26 and for the first time my life runs a surplus — about $650 a month.”

The First $650

Lanci di brand · Peptide skincare line

“I want to build a peptide skincare line, high-end and premium, and I want to open your work and feel like the line already exists and is sitting on a shelf …”

AEQUA

Film, musica & animazione · Chill song

“make me a chill song with a nice soft female voice”

Slow Gold

Prodotti & design industriale · Overland truck

“I want to disappear into the backcountry for weeks at a time with my family, and I need the ultimate expedition vehicle to do it.”

Family Expedition Vehicle

Film, musica & animazione · Director's treatment and storyboard

“I want a film that makes people feel something, not another ad that gets skipped.”

Why We Run

Immobiliare & investimenti · Buyer’s companion

“I've been a realtor for 14 years and every single closing, the week before, my buyers panic.”

Between Now and the Keys

Spazi & architettura · Concept book

“Nothing there I need to pull forward, this is a fresh house.”

Casa Luz de Poniente

Film, musica & animazione · Three-track chill set

“I want you to make me some cool music. Nice artists. I don't know, I'm more about relax chill, poolside, maybe nice voice, also a couple of nice voices.”

Chill Set: Three Tracks

Lanci di brand · Leather goods house

“I want to launch a luxury leather goods house. Bags, luggage, the small leather things a person carries every day and keeps for twenty years.”

CADORE

Venture capital e private equity · Seed deck and live model for a pottery studio

“I'm attaching my rough numbers. I'm opening a neighborhood pottery studio called Kilnhouse — build me the investor deck and a working financial model I can …”

Kilnhouse

Prodotti & design industriale · Desk device launch

“I want to make a physical product that does not exist yet and pitch it like it is real and shipping next quarter.”

ORIENT

Film, musica & animazione · Homecoming song

“Make me a song for my flight back to Dallas Texas tomorrow”

Flight Home to Dallas

App & strumenti · iPhone app, shown in its screens

“I've had an idea for years and I finally want to do it: a simple iPhone app for people at flea markets — you snap a photo of a piece of furniture, write what …”

Flea Market Flip Tracker

Spazi & architettura · Flagship interior

“We're a leather goods house opening our first flagship, a corner space in Milan's design district: 180 square meters, tall windows, an old stone floor we're …”

La Bottega Cadore

Business & Strategia · Acquisition diligence dossier

“I am considering buying a small business, a local HVAC company doing about $4M a year, and the seller has given me his numbers and his story.”

Buying a Small Business

Lanci di brand · Couture sketchbook

“I want to see a fashion collection told entirely through sketches, the way a designer works before a single garment exists.”

Atelier Véraine

Film, musica & animazione · Song for a flight

“I want a song..something my listen to on my flight to Palm Springs..”

Desert Arrival

Prodotti & design industriale · Turntable

“We are launching a turntable. One object. Machined aluminum, blackened steel, and a single piece of walnut, built by hand, priced like a small car.”

BILLET

Viaggi & itinerari · Anniversary week

“My wife and I are going to Rome for our 15th anniversary, the last week of October — we land the morning of Monday, October 26 and fly home Sunday, November 1.”

Rome Anniversary

Spazi & architettura · Concept book

“Okay, I need plans. I want to build a house in Big Sky, Montana, in the Spanish Peaks, with all glass in the back overlooking the mountains: About six …”

Spanish Peaks Residence

Denaro & grandi decisioni · An inheritance, honored

“My father drove a bus for thirty years and left me $184,000.”

His Work, Kept

Lanci di brand · Men’s clothing house

“I want to start a men's clothing house and I want you to build the whole thing, the business, the brand, and the debut collection.”

FAÈDO

Immobiliare & investimenti · Ranch listing book

“I'm listing an $8.4M working horse ranch — 300 acres against the mountains, two homes, an indoor arena, water rights that matter.”

The Bench at East Fork

Prodotti & design industriale · Carry-on luggage

“I want to design the carry-on suitcase I've never been able to buy: quiet, tough, beautiful, nothing to break.”

The Carry-On, Rebuilt (INGOT)

Venture capital e private equity · Turnaround, sell or hold, settled on the numbers

“I'm a partner at a lower-middle-market PE firm. Three years ago we bought Ferrum & Vale, a $46M specialty industrial distribution business (fictional …”

Ferrum & Vale — The Decision Book

Spazi & architettura · Lakeside family home, concept to cost

“I've got a piece of land on the lake. It looks west on Lake Bridgeport, and it's up on a hill.”

A House on the Crown

Business & Strategia · A city 10K's identity

“I direct our city's 10K — 34th year, 4,000 runners, and it looks like a fun run from 1998.”

The Riverside

Lanci di brand · Haute couture house · French

“Je veux lancer une maison de haute couture féminine, et je veux que vous construisiez le tout : la marque, la collection, et un livre magnifique.”

LUELLES

Viaggi & itinerari · 25th-anniversary fortnight

“It's our 25th anniversary next spring and I want to take my wife to Portugal for two weeks — Lisbon and then wherever is actually worth it, not the …”

Portugal — A Fortnight on the Lisbon Coast

Prodotti & design industriale · Chef’s knife

“I want to bring one chef's knife to market. Not a set, one knife, designed the way Apple or Dyson would obsess over it: the steel, the geometry, the handle a …”

WHET

Denaro & grandi decisioni · Retirement truth

“I'm forty-two and I genuinely don't know if I'm behind or fine.”

Where You Actually Stand

Spazi & architettura · Concept book

“I want you to design me a house from nothing. A modern courtyard house in the Texas Hill Country, on a ridge with long views west for the sunsets.”

The Two-Court House

Immobiliare & investimenti · Before/after boards

“I'm a listing agent and this house is my problem: a 1978 ranch, solid bones, eight months on the market and every buyer walks in and sees 1978 — the …”

1978 Ranch — What It Could Be

Lanci di brand · Women’s fashion line

“I am launching a fashion line for women and I want it to feel dangerous in the best way: sexy, edgy, confident, and unmistakably classy.”

SÉVERINE

App & strumenti · First-hire calculator for a barbershop

“I'm 44. I've run a one-chair barbershop for nine years — just me, fully booked, six days a week.”

The Second Chair

Film, musica & animazione · Fifteen-second film with original score

“make me a 15-second film of a sunrise over the ocean, with music”

Sunrise Over the Ocean

Venture capital e private equity · Family-office co-invest underwriting system

“I run the direct investments side of a single-family office, about $400M.”

Co-Invest Diligence Pack

Prodotti & design industriale · Charging station

“I want to design a piece of hardware and do it the way real industrial designers would.”

PLINTH

App & strumenti · A personal AI assistant you can call or text

“Can you build an AI agent to do administrative tasks like read emails, surface the important once and also schedule meetings and I want to be able to call …”

Katie

Film, musica & animazione · Silent runway lookbook film

“Two dresses, the same two models from our approved stills. A lookbook film: each model walks straight toward camera, one continuous runway walk per dress, no …”

The Walk: Two-Dress Lookbook Film

Business & Strategia · Channel bible

“I want to start a cooking YouTube channel, and I know exactly how that sounds — it's the most crowded room on the internet.”

One-Burner Cooking Channel

Spazi & architettura · Architecture book

“I want a beautiful book on the world's most extraordinary cliffside and clifftop houses, homes built where they arguably should not be, hanging over the sea …”

Houses on the Edge

App & strumenti · Live app

“Project: build a complete, working mission-control web app for a crewed Mars mission.”

Mission Control

Film, musica & animazione · Talking cartoon

“Turn my four-panel comic into a short animated cartoon where the guy and the dog actually talk — something I could watch on TV.”

The Remote

Viaggi & itinerari · Family trip A to Z

“I want the trip of a lifetime for my family and I want someone to handle every single piece of it.”

New Zealand — Family Trip of a Lifetime

Lanci di brand · Neighborhood bakery

“I'm opening a small neighborhood bakery called Migaja. Warm, honest, a little flour-dusty.”

Migaja

App & strumenti · Client booking app

“I'm Dana Whitfield, 38, personal trainer. I work as an independent contractor out of a private health, fitness, and golf club — the club takes its cut, but …”

Personal Trainer Client Booking App

Film, musica & animazione · Acoustic folk song and studio performance

“its a saturday and a rainy fall day, I am staying in ..make me a song”

Nowhere To Be

Denaro & grandi decisioni · Debt-freedom plan

“I've got about $60,000 in debt spread across cards, a car, and a student loan, and I'm making minimums and going nowhere.”

The Way Out — Debt Freedom Plan

Prodotti & design industriale · A floor robot that also tidies

“Thought about building that robot vacuum cleaner that sweeps the floors, but I want something a little more industrial, nicer, and more fun.”

The Home Robot

App & strumenti · Olive oil tasting scorecard app

“I host a small olive oil tasting club, about a dozen people.”

The Tasting Table

Film, musica & animazione · Horse evaluation film

“I want you to make me a video. This is going to be an interesting one.”

The Jumper: A Buyer's Full Look

Immobiliare & investimenti · Virtual staging

“I'm a listing agent and I just took on a brand-new spec home, about $3.2 million, completely empty, and empty houses do not sell at this level: buyers walk …”

A $3.2M spec home

Spazi & architettura · Kitchen renovation

“We've been in our house nine years and the kitchen is still 1994 — golden oak everything, the burn mark by the stove, the fluorescent box light of my …”

Kitchen Reborn

App & strumenti · Working internal tool for an ops team

“Build my operations team a working fleet-maintenance tracker they can use today, in the browser, running — not a mockup: our vehicles and equipment as …”

Fleet Maintenance Tracker

Film, musica & animazione · Show-jumping clip

“I want you to make me a video of a Grand Prix landing, but actually, the jump and the landing.”

Grand Prix Jump & Landing

Venture capital e private equity · Market thesis, bound

“I am looking at putting serious money into the home longevity and healthspan market, everything from at-home diagnostics to supplements to wearables.”

Longevity Investment Brief

Lanci di brand · Men’s activewear house

“I want to build a premium men's activewear brand, the whole thing, and hand it to you to design end to end: the brand, the collection, and a beautiful book.”

FERRAMANTE

App & strumenti · Live pricing tool

“I run a small catering business out of my kitchen in Tucson.”

Catering Quote Tool

Film, musica & animazione · French chanson, first take

“I want a relaxed French song .. like I am sitting in a coffee shop in Paris ..”

Un café à Paris

Business & Strategia · US market entry

“Buongiorno. I am Elena Marsalisi, COO of Oleificio Marsalisi — we are a third-generation olive oil producer in Sicily, and we are bringing Marsalisi olive …”

Oleificio Marsalisi — US Market Entry

Prodotti & design industriale · Two couture looks, sketch to film

“Sketch some high fashion designs at the Paris couture-house register .”

Le Smoking & Le Nœud

App & strumenti · iPhone wallpapers, still and live

“Laura , can you make me a couple of cool wallpapers for my iphone.”

Four Wallpapers and a Moving Mountain

Film, musica & animazione · Comic strip, print and animated

“Draw a four panel newspaper comic strip as a single still image.”

Working From Home

Viaggi & itinerari · Hut-to-hut Dolomites

“I'm turning 45 and I'm taking my two brothers to the Dolomites for a week of hut-to-hut hiking next summer.”

Alta Via 1 — The Northern Traverse

Spazi & architettura · Competition entry: concept book, jury boards and walkthrough film

“Our architecture studio is competing for a Texas hill-country cultural pavilion commission.”

Hill Country Pavilion

App & strumenti · The trip, phone-size

“Five days in San Sebastian and the Basque coast, built entirely around eating.”

San Sebastián — The Booking Companion

Film, musica & animazione · Hype track and music video

“Hi Laura, can you make me a great fun song for my drive to the gym tonight?”

Pedal to the Plate

Denaro & grandi decisioni · Investing, explained straight

“I have money sitting in savings doing nothing and I'm scared to invest it because I don't understand any of it and everyone selling advice has an angle.”

Money, Straight

Lanci di brand · Fine jewelry house

“I want to launch a fine jewelry house, the kind of place people come to for the piece they will pass down.”

MERIDIANA

App & strumenti · Rental turnover app

“I host three short-term rentals and turnovers are my hell: the cleaner finishes, I ask "is it guest-ready?", I get "yes," and then the guest finds a hair in …”

Turnover Proof

Film, musica & animazione · Original song for a coffee shop

“I own a small coffee shop called Marisol's. Write and produce an original song for our Instagram — warm, acoustic, about slow mornings and the first cup.”

Slow Mornings

Immobiliare & investimenti · Live feasibility simulator

“I'm thinking about opening a padel club — four courts, maybe a small café.”

Padel Club Feasibility Analysis

Prodotti & design industriale · AI glasses, engineered and filmed

“Laura, I want to build something really, really cool. I want to be an inventor.”

The Companion

App & strumenti · Market-day till

“I make ceramics and sell at weekend markets, three or four a month.”

Stall Register

Film, musica & animazione · Supper-club song, female vocal

“Can you record me a really cool, upbeat song, something that someone could sing at a bar, a venue, or an event, but not something people are going to turn …”

The Last Warm Light

Venture capital e private equity · IC memo + simulator

“I'm a partner at an early-stage venture firm — seed and Series A, $180M fund three.”

Meridian Grid IC Memo

Spazi & architettura · Planetarium concept

“I want to build a modern planetarium and space-science center for a mid-sized city, a place that makes a kid decide, in one afternoon, to spend their life …”

Aurelia, Center for the Sky.

Giochi & svago · An art map made into a wooden jigsaw

“Make me a puzzle game ..something I can have someone physically make ..”

Casablanca, a Map Puzzle

Film, musica & animazione · Chillout song, soft female voice

“Hey can you make me a cool chillout song with a soft voice female Something I could just chill out to decompress you convicted genre you can pick what genre …”

Still Water

Business & Strategia · Board package

“I run Juniper & Main Coffee Co. in Denver — three cafés (LoDo, Highlands, Wash Park) plus a small roastery doing wholesale.”

Juniper & Main Board Package

Lanci di brand · Visual Identity System — Volume One

“I am launching a streetwear brand and a hyped drop is not enough anymore, the way people buy it has to be as exciting as the clothes.”

PLATE GLASS

App & strumenti · Collections app

“I run a small electrical contracting business, six of us. The work is great; the getting paid is not.”

Petersen Collections

Film, musica & animazione · Pop-rock anthem for the commute

“Hey Laura, make me a cool song for my morning drive to work, something upbeat and energetic that I can jam to.”

Morning Light

Salute e fitness · Training book

“I signed up for my first marathon, twenty weeks out, and I'm scared and excited in equal parts.”

The Twenty-Week Plan

Prodotti & design industriale · Scorpio-inspired solitaire ring for a jeweler

“I have a friend. He's French, and he asked me to run the following brief for him.”

Solitaire « Scorpion »

Giochi & svago · A playable noir detective case

“Maybe I want to build a game ? Something about Casablanca”

Casablanca Noir

Film, musica & animazione · Original song for a Sunday drive

“Hey Laura, can you make me a cool song, something I can drive to on a Sunday afternoon?”

Golden Hour Highway

Viaggi & itinerari · The great migration

“My wife and I have talked about seeing the great migration for fifteen years and we're finally doing it for our 30th anniversary next August.”

A Journey Laid Out Whole

Spazi & architettura · Dossier

“I want my house to actually work. Right now every smart thing I own has its own app, half of them fight each other, and my family cannot operate any of it.”

The House, Under One System

App & strumenti · House-readiness app

“I want to buy a house next year and I have no idea if I can.”

Can I Buy a House Next Year?

Film, musica & animazione · Sports photograph and animated loop

“Camera: shot from ground level at the landing side, slightly off the horse’s shoulder so we get dimension rather than a flat profile.”

Grand Prix Landing

Diritto e contratti · Workshop teaching paper

“I need a props kit for a negotiation workshop I'm running, all of it completely fictional, invented from scratch, no real companies anywhere.”

Negotiation Props Kit

Lanci di brand · The website

“I want to launch my family's tailoring house for the first time outside Milan.”

Sartoria Falconieri

Giochi & svago · Neon arcade maze-chase for the phone

“Laura can you build me a fun little game I can play kinda like a classic arcade maze game something like that obviously not that game cause it's copyright …”

NULLSPACE

Film, musica & animazione · Smooth-jazz record

“I love really smooth jazz. I play it in the house all day long.”

Slow Evening

Denaro & grandi decisioni · Live tool

“My wife and I make good money and we cannot figure out where it goes.”

Where It Goes

Prodotti & design industriale · E-bike

“I want to bring a product to market and I need it designed properly, the way Apple or Dyson would obsess over it.”

VELOCE V1

App & strumenti · Live calculator

“I have money sitting in savings doing nothing and I'm scared to invest it because I don't understand any of it and everyone selling advice has an angle.”

Money, Straight — The Calculator

Film, musica & animazione · Lo-fi track for all-day play

“I love really chill music. I play it in the house all day long.”

Warm Dusty Chill

Immobiliare & investimenti · Live feasibility simulator

“I'm thinking about opening a boutique climbing gym — bouldering only, maybe a coffee counter.”

The Bouldering Gym Business Case

Spazi & architettura · An eighth-floor Paris office, reimagined

“Laura, what you have attached is a floor plan of an empty office space with average-height ceilings and a large open glass window with a view over Paris.”

A Design Studio Where the Samples Are the Decor

Giochi & svago · One-thumb space shooter for the phone

“Can you make me a fun game, something like an arcade, that I can play on my phone and be entertained, shooting out stuff or whatever you recommend?”

STARSHARD

Film, musica & animazione · Instrumental smooth-jazz single

“Another instrumental smooth-jazz track, same warm world as my "Night Drive" record — no vocals, just the beat.”

Cabin Lights

Venture capital e private equity · LP diligence pack + simulator

“I run a $900M university endowment's private investments sleeve.”

Halcyon Ventures I Diligence Pack

Lanci di brand · Brand Guidelines — The Father's Mark

“I run Bayline & Sons, a plumbing and heating company outside Providence.”

Bayline & Sons

App & strumenti · Live payoff tool

“I've got about $60,000 in debt spread across cards, a car, and a student loan, and I'm making minimums and going nowhere.”

The Way Out — The Payoff Tool

Film, musica & animazione · Ambient sleep track and film

“All right, it's almost 3:15 in the morning. I stayed up working, and now I need something to wind me down, like a song or some track or something chill, so I …”

Night Drift

Business & Strategia · Exhibition campaign

“I'm the director of a mid-size natural history museum and we just landed the touring exhibition every museum in the region wanted: deep-sea life, real …”

THE DEEP

Spazi & architettura · Cabin completion

“Project: private jet full-cabin completion design. Nose-to-tail.”

Private Jet Cabin, Nose to Tail

Giochi & svago · Side-scrolling platformer for the phone

“Build me a cool game to Play on my phone .”

Pip's Big Leap

Film, musica & animazione · Watch product film

“A single beautiful product film: a mechanical wristwatch on a dark surface, one warm light, a slow reveal, nothing else.”

The Reveal

Salute e fitness · Program book

“Build me a twelve-week strength program and the meal plan that goes with it, as one system.”

The Twelve-Week Recomposition System

Prodotti & design industriale · Medical hardware

“I want to design a piece of medical hardware properly: a home blood-pressure monitor that an 80-year-old can use without help and without frustration.”

Meridian BP Monitor

App & strumenti · Live retirement tool

“I'm forty-two and I genuinely don't know if I'm behind or fine.”

Where You Stand — The Retirement Tool

Film, musica & animazione · Original song, male vocal

“Okay, Laura, I like a song about flipping tables. Can you create a song similar to that, with similar words, but with a male voice and a little bit slower …”

Done Setting the Table

Apprendimento & istruzione · Bilingual recipe card for a home cook

“Hey Laura, can you make me a Moroccan couscous recipe with 7 vegetables and beef, just like Morocco does it?”

Seven-Vegetable Couscous

Spazi & architettura · A cabinetmaker's pencil sketch, rendered to sell

“So Laura. I have a friend who designs and makes cabinets for clients .”

Clóset a Medida

Giochi & svago · One-thumb arcade game for the phone

“Build me a cool game to Play on my phone .”

PULSE

Film, musica & animazione · Film

“I want a runway moment. Start by sketching two beautiful dresses for me — real fashion-sketch energy, two distinct gowns.”

Runway Moment, Avant-Garde Editorial

Viaggi & itinerari · Five days, eaten in order

“Five days in San Sebastian and the Basque coast, built entirely around eating.”

San Sebastián, A Five-Day Menu

Lanci di brand · Launch film for an invented product

“Hi Build me something cool”

PETRICHOR

App & strumenti · Live spending tool

“My wife and I make good money and we cannot figure out where it goes.”

Where It Goes

Film, musica & animazione · Rooftop club single

“I'm opening a rooftop club at the end of summer and I want our song.”

Golden Hour: Take Your Time

Diritto e contratti · Enterprise MSA redline

“A big customer just sent me their 38-page master services agreement and told me their legal team does not really negotiate paper.”

Brightbeam MSA Review

Spazi & architettura · Concept book and walkthrough film

“I want to build a house on a Malibu ridge: design it, give me the concept book, the plans for my architect and a walkthrough film.”

Malibu Ridge Estate

Giochi & svago · Live kids’ game

“My son turns nine next month and he's obsessed with two things: penguins and my phone.”

Pip the Penguin

Film, musica & animazione · A song for Hugo

“I have a friend, Hugo. He's a big Spanish music fan, and he loves Spanish rock music.”

Con Estas Manos

Denaro & grandi decisioni · Runway decision + simulator

“I'm 38, single, and I have about $240,000 saved outside retirement.”

The 18-Month Runway Decision

Prodotti & design industriale · Program dossier

“Design us an industrial product: a ruggedized handheld inventory scanner for warehouse crews — drop-rated, glove-friendly, 12-hour shift battery.”

Kestrel R1

App & strumenti · Live return simulator

“Go ahead. Take the attached spreadsheet and create a deliverable that I can share with investors that explains all the financials behind the deal.”

Villagio Starr — The Return Simulator

Film, musica & animazione · Debut single

“I have a band called Vela. One singer, her voice low and warm, a guitar, a room's worth of reverb.”

Vela — Nothing But the Road

Immobiliare & investimenti · Deal underwriting app

“In the house flipping business, is there a way to create a tool that will look at all the houses for sale under a certain set of criteria (square footage …”

Deal Engine

Spazi & architettura · Walkthrough film from photos of a house

“I'm attaching photos of a house. Give me a walkthrough film that moves through it the way a buyer's first visit feels: unhurried, warm light, room to room in …”

House Walkthrough

Giochi & svago · Live word duel

“I want a browser game I can play against a friend by just sending them a link.”

NECK.

Film, musica & animazione · A song for his father

“I want a country song written and recorded. Here's who it's for.”

The Truck in the Driveway

Venture capital e private equity · Deal book + simulator

“Private equity, lower middle market. We're evaluating the acquisition of Trident Mechanical Services (fictional target, real discipline): commercial HVAC …”

Harrowgate — Trident Deal Book

Lanci di brand · Protein drink launch: name, cans, spot

“We're launching a clean-label protein drink for people who hate chalky protein drinks — three flavors, real ingredients.”

SLAKE

App & strumenti · Live fund model

“I run a $900M university endowment's private investments sleeve.”

Halcyon — The Fund Simulator

Film, musica & animazione · House debut launch film

“I'm a designer. Attached is my working sketchbook, ten looks for my debut made-to-measure collection: evening tailoring against liquid silk, midnight, black …”

VESPRE — The House Debut

Business & Strategia · Concept, plan and reality check

“This will be a free-flowing request. I would love your ideas and a business plan, to the degree you can do one with the rudimentary information I'm going to …”

International Gourmet Food & Luxury Gifting

Spazi & architettura · Mediterranean cliff house

“I own a bluff-top plot on the southern coast of Spain, looking out over the Mediterranean, and I am going to build an extraordinary house on it.”

Casa Alborán

Giochi & svago · Live delivery game

“I want a browser game I can send to my friends that'll ruin their evening.”

Rerouted

Film, musica & animazione · Short cinematic clip

“Can you make me a short clip of an old lighthouse keeper lighting the lamp at night?”

The Lighthouse Keeper

Arte e design · Seascape painting, two hands

“Generate a seascape, late 1860s to early 1870s.”

Rough Sea and Sky

Prodotti & design industriale · Warehouse robotics

“I run fulfillment for a fast-growing e-commerce company and we are hitting the ceiling of what people alone can do.”

Warehouse Robotics System

App & strumenti · Live scenario simulator

“Growth fund, $2.1B AUM, we write $30-60M checks into Series C and D.”

Coriolis — The Scenario Simulator

Film, musica & animazione · Song and lyrics

“Make me a call song for my drive back home tonight from work”

The Drive Home

Salute e fitness · Concept book

“I want to launch a low-sugar protein bar and I need the whole concept, not a mood board.”

TARE

Spazi & architettura · Sketch-to-reality film

“Sketch a massive closet for a fashionista by pencil and then bring it to life fully stocked up with clothing”

The Fashionista's Closet

Giochi & svago · Live railway sim

“I want a real game on my machine. Installs, own window, own save file.”

Snowline

Film, musica & animazione · A day in the life of a horse barn

“Make a walk through a vidoe of a horse barn with horses in stalls ..”

Barn Morning

Apprendimento & istruzione · A semester, built at home

“My eight-year-old is home with us for the spring semester and I am not a teacher.”

Captain Minnow's Spring

Lanci di brand · 30-second bakery ad

“I need a 30 second ad for a small bakery. Early morning, the baker opening up, fresh bread, a kid looking in the window.”

The Bakery, Early

App & strumenti · Live runway simulator

“I'm 38, single, and I have about $240,000 saved outside retirement.”

The 18-Month Runway Decision

Film, musica & animazione · Stand-up bit, written and performed

“Can you make me a stand up comedy skit?”

Love, Dad

Viaggi & itinerari · 20th-anniversary itinerary

“My wife and I are finally doing Kyoto next spring — five days in early April, our 20th anniversary.”

Kyoto in Spring

Spazi & architettura · Concept dossier

“I own a bluff-top plot on the Santa Barbara coast, looking straight out over the Pacific, and I am going to build the house of my life on it.”

Bluff House — Santa Barbara Coast Concept Dossier

Giochi & svago · Live browser game

“I want a browser game with a mean streak, the kind that makes you say "one more" out loud to an empty room.”

NEEDLE

Film, musica & animazione · Original ambient score and film

“Hey Laura, can you make me a music video?”

Shifting Light

Diritto e contratti · Seed-round diligence system

“We signed a term sheet on Friday and this morning the investor counsel sent the diligence request list, attached.”

Larkspur Diligence Machine

Prodotti & design industriale · ID concept book

“Design us an industrial product: a ruggedized handheld inventory scanner for warehouse crews — drop-rated, glove-friendly, 12-hour shift battery.”

Ballast

App & strumenti · Live returns model

“Private equity, lower middle market. We're evaluating the acquisition of Trident Mechanical Services (fictional target, real discipline): commercial HVAC …”

Harrowgate — The Returns Simulator

Film, musica & animazione · Music video for an original song

“Make me a fun music video”

Wake Me Up

Denaro & grandi decisioni · The Private Jet Acquisition Dossier

“I want to buy a private jet . Budget 8M-10M , do a search around the world and find me one”

Private Jet Acquisition Search

Spazi & architettura · From pencil sketch to a walk-in closet

“Sketch a clothing closet design by pencil and bring it to life with a full wardrobe.”

The Dressing Room

Giochi & svago · Live 3D globe game

“I want an interactive globe game that runs in my browser. A beautiful 3D Earth I can grab and spin, zoom into, and click anywhere on.”

Orbit

Film, musica & animazione · Original song and music video

“make me a cool music video”

Nightfall

Immobiliare & investimenti · Investor pack + simulator

“Take the attached spreadsheet and create a deliverable that I can share with investors that explains all the financials behind the deal.”

Villagio Starr Construction Investor Pack

Lanci di brand · Eyewear collection book

“I want a collection book for Lumière, a women's luxury eyewear house, built entirely around one season's sunglasses collection, shot on models in a …”

Lumière Collection Book

App & strumenti · Live deal simulator

“I'm a partner at an early-stage venture firm — seed and Series A, $180M fund three.”

Meridian Grid IC Memo

Film, musica & animazione · Cinematic mood film

“Laura, make me a very cool video.”

The Edge of Day

Venture capital e private equity · IC dossier + simulator

“Growth fund, $2.1B AUM, we write $30-60M checks into Series C and D.”

Coriolis IC Dossier

Spazi & architettura · Walk-through film

“Design me a modern house on a cliff edge with big western views, and walk me through it like I'm a buyer seeing it for the first time — the drive up, the …”

Cliff-Edge House

Giochi & svago · Live browser game

“Build me a cool game . I want to shoot at something , like objects coming down at me from the sky ..”

Skyfall

Film, musica & animazione · Folk-rock song and performance film

“Make me a song like [a classic rock band], "Salt in a Swing."”

Salt in a Swing

Business & Strategia · Growth strategy

“I run a regional chain of fitness studios, twelve locations, and we have hit a wall.”

COMMONS

Prodotti & design industriale · Hypercar launch film and design dossier

“Make a launch film for our hypercar on the Amalfi coast road at golden hour: the car, the light, the sea, ready for the reveal.”

One-of-One V12: Launch Film on the Amalfi Coast

App & strumenti · Deal underwriting app — shown in stills

“In the house flipping business, is there a way to create a tool that will look at all the houses for sale under a certain set of criteria (square footage …”

Deal Engine

Film, musica & animazione · Period film

“Make me a cinematographic movie of New York City in the 1970s, Manhattan: a day in the life of Manhattan, very upbeat.”

1970s Times Square: A Day in the Life

Arte e design · Four paintings in a 19th-century register

“Hey Laura, I'm just curious: can you give me some sketches, maybe four or five, of some 19th-century art?”

On the Marble Terrace

Spazi & architettura · Modern glass pavilion on a Texas Hill Country ridge

“Design me a house from nothing: a modern courtyard house in the Texas Hill Country, on a ridge with long views west for the sunsets.”

Ridge House

Giochi & svago · Live browser game

“Build me a game where I can shoot at objects from my space shift..”

Neon Drop

Film, musica & animazione · Music video for an original song

“Attaching a great track you made for me . Can you actually put a singing head / person on it and bring it to life ..”

Up With the Sun, the Music Video

Salute e fitness · Waiting-room film

“I want a 15 minute video I can leave playing on the TV in my waiting room.”

Fifteen Minutes of Calm

Lanci di brand · Debut lookbook

“I'm a designer. Attached is my working sketchbook, ten looks for my debut made-to-measure collection: evening tailoring against liquid silk, midnight, black …”

VESPRE — The House Debut

App & strumenti · Live compounding app

“I keep meaning to start investing and I never do. I want a simple, beautiful app that runs in my browser and makes it real for me: I type in what I have now …”

Start This Month

Film, musica & animazione · Short film

“make me a very cool video”

Rain and Neon

Apprendimento & istruzione · An Italian course, built backward from one dinner

“We're taking the whole family to Italy next spring and I refuse to be the dad pointing at menus.”

Twelve Weeks to Bologna

Spazi & architettura · Cabin Interior Design Package — the dossier

“Wee just purchased a golfstream jet .. we want to outfit the interior interior and hand it over back to them to sub their partners to do it but I want …”

Private Jet Cabin

Giochi & svago · Tabletop game, print-ready

“Project: design and ship a complete tabletop board game, ready to hand to a manufacturer.”

LANTERNFALL

Film, musica & animazione · Short documentary

“Let’s make a small a little documentary ? Video”

The Knife Smith

Viaggi & itinerari · Art book

“I want a coffee table book about the world's most beautiful libraries, made purely to be beautiful.”

Libraries as Cathedrals

Prodotti & design industriale · E-bike

“I want to bring a product to market and I need it designed properly, the way Apple or Dyson would obsess over it.”

KELVAR

App & strumenti · Live financial model

“I want to know if I can afford to quit my job and go full-time on my side business, and I am too scared and too disorganized to figure it out clearly.”

Can I Quit? — The Runway Decision Tool

Film, musica & animazione · Pop song and lip-sync video

“Make me a fun song and have a singing head lypsing to it .. so let’s say it’s a male singer but the head is female ..”

Living Room Superstar

Diritto e contratti · Contract abstraction + live tracker

“I manage nineteen rental units and I just realized I am running the whole thing on contracts I have not read since I signed them: six vendor agreements …”

Vendor Contract Tracker

Spazi & architettura · Modern villa on a Marrakech olive farm

“Build me a beautiful house in Marrakech Morocco … I still want it modern with some very subtle Moroccan touches ..”

Villa Zitoun

Giochi & svago · Live browser pinball

“I want a pinball machine in my browser. The real thing, not a toy version.”

NOVA Pinball

Film, musica & animazione · News bulletin films

“Making a brief of a news anchor at a TV studio on the ten o’clock news talking about some AI breakthrough..on camera”

The Ten O'Clock News, in Five Languages

Denaro & grandi decisioni · House-readiness app + companion

“I want to buy a house next year and I have no idea if I can.”

Can I Buy a House Next Year?

Lanci di brand · 30-second eyewear film

“I want a 30-second film for a luxury eyewear brand, Sol Lavane.”

Sol Lavane

App & strumenti · Live app

“Build me a small web app: a simple daily checklist where I add tasks, tick them off, and they're still there when I come back.”

Daily Checklist

Film, musica & animazione · Fashion film

“Sketch to Runway — Two Kaftans, One Film”

Sketch to Runway: Two Kaftans, One Film

Immobiliare & investimenti · Virtual staging + film

“My mother's house finally cleared the estate sale, and now I have to sell a completely empty 1968 colonial that still smells like wallpaper paste.”

The Colonial, Staged

Prodotti & design industriale · Hypercar concept and driving film

“make me a cool hypercar..I want to see the concept..I want to see it and hear it driving on the amalfi coast line..a nice stretch of road..I want interior …”

Amalfi V12

Giochi & svago · Browser game + design dossier

“The client here is Kaldune commissioning a showroom piece: build a browser game a designer at Airbnb or a product manager at Stripe would actually play at …”

Duskrow

Film, musica & animazione · Day-in-the-life film

“Make a video of life around a horse barn in southern California”

A Day Around the Barn

Venture capital e private equity · Deal book

“Private equity, lower middle market. We're evaluating the acquisition of Trident Mechanical Services (fictional target, real discipline): commercial HVAC …”

Trident Deal Book

Spazi & architettura · Warm-modern cliff house in Malibu

“Build me a stunning multimillion dollar home in a Malibu on a cliff and walk through .”

Cantilever House

App & strumenti · Tappable machine

“I want to build something pretty cool. I'm thinking about this.”

Shear

Film, musica & animazione · Watch launch film

“I build a mechanical watch called Haldane No. 1. Steel case, cream dial, blued hands, exhibition back.”

Haldane No. 1

Business & Strategia · Brand turnaround pitch

“Project: a full brand turnaround campaign for a dying heritage brand.”

Marlowe & Sons Turnaround

Business & Strategia · Market-entry dossier

“We're a $400M industrial pump manufacturer out of Ohio — strong in North American oil & gas and municipal water.”

Brazil Market-Entry Dossier

Film, musica & animazione · One-minute fragrance film

“I want to make something very unique , just don’t know what yet”

Last Light

Giochi & svago · Live cooking rush game

“I want a browser game I can send to my friends and lose an afternoon to.”

Midnight Diner

Film, musica & animazione · Flamenco song and performance film

“Can you make me a flamenco song and a video of it being performed?”

Doce Campanas

Prodotti & design industriale · Investor and technical dossier

“I heard robotics is becoming more and more part of the future, especially home robots or nursing robots.”

Home Nurse Robot

Film, musica & animazione · Hotel launch film

“I'm opening a small hotel above a cove on Mallorca's west coast.”

Cala d'Oro — the launch film

Spazi & architettura · Transformation film: a ruin becomes a home

“A fun video. I want something really cool. Let's talk about what kind”

Rebirth

App & strumenti · Live flight deck

“I want a photorealistic Boeing 787 Dreamliner flight deck that runs in my browser, live and lit up.”

787 Live Flight Deck

Film, musica & animazione · Narrated short film from a short story

“The ferry left Tarbert at ten past six, which was later than the board said and earlier than anyone on the pier believed.”

The Ferry to the Island

Giochi & svago · Live open-world sandbox

“I want an open-world crime sandbox in my browser. Top-down, the classic format.”

Halcyon Bay