An agency that is AI

All the work.

Work from the studio. Films, songs, apps, games, brands, spaces and the documents behind them, each made from a few plain words. Open any piece to see it whole.

The Climb

Film, Music & Animation · Original song and music video

The Climb

An original acoustic triumph anthem, written and recorded, then shot as a full music video.

787 Live Flight Deck

Apps & Tools · Live flight deck

787 Live Flight Deck

A photorealistic Boeing 787 glass cockpit running live in the browser: six display units driven by a 60fps flight model, from taxi to approach.

Electric Tonight

Film, Music & Animation · Original song and music video

Electric Tonight

An original pop/dance single and its music video: a frontman to camera, a line of dancers locked in formation behind him.

Oryx V12

Products & Industrial Design · Hypercar concept, reveal film and specification book

Oryx V12

A naturally aspirated V12 hypercar designed from nothing, revealed on the Atlas mountain road in Morocco, with its specification book.

The Ferry to the Island

Film, Music & Animation · Narrated short film from a short story

The Ferry to the Island

A client's short story about a ferry crossing, an island and a lighthouse, made into a narrated short film in the writer's own words.

Halcyon Bay

Games & Play · Live open-world sandbox

Halcyon Bay

An open-world coastal crime sandbox in the browser, with jobs to take.

CRESTA

Spaces & Architecture · Dream house on a Malibu hilltop

CRESTA

A dream house designed before the lot is bought: one low bar of concrete and oak bent into a shallow V on a Malibu crest, ocean on one side, canyon on the other.

Doce Campanas

Film, Music & Animation · Flamenco song and performance film

Doce Campanas

An original festive flamenco song and a filmed performance of a small Seville show: a singer, a dancer and one guitar.

Haldane No. 1

Film, Music & Animation · Watch launch film

Haldane No. 1

A thirty-second launch film for a mechanical watch, pure macro cinema: the crown turning, the balance wheel breathing, light moving across the dial.

Shear

Apps & Tools · Tappable machine

Shear

An automated barber chair that scans your head and hair and recommends the cut, as a machine you can tap through.

A Day Around the Barn

Film, Music & Animation · Day-in-the-life film

A Day Around the Barn

One Southern California day at a working horse barn, from fog in the canyon at first light to the lit barn at dusk.

Midnight Diner

Games & Play · Live cooking rush game

Midnight Diner

A late-night cooking game that ramps from gentle to brutal, just barely held together.

Sketch to Runway: Two Gowns, One Film

Film, Music & Animation · Film

Sketch to Runway: Two Gowns, One Film

Two gowns sketched by hand, made real, and walked on a dark editorial runway.

Cantilever House

Spaces & Architecture · Warm-modern cliff house in Malibu

Cantilever House

A warm house of stone and oak on a Malibu bluff, its living room hung fourteen feet out over the Pacific, walked on film from the air into every room.

Sketch to Runway: Two Kaftans, One Film

Film, Music & Animation · Fashion film

Sketch to Runway: Two Kaftans, One Film

Two Moroccan kaftans followed from the croquis to the real garment to the runway, braided into one scored film.

Sol Lavane

Brand Launches · 30-second eyewear film

Sol Lavane

A thirty-second film for a luxury eyewear house: the Mediterranean at midday, and the world turning golden behind one pair of sunglasses.

The Ten O'Clock News, in Five Languages

Film, Music & Animation · News bulletin films

The Ten O'Clock News, in Five Languages

A fictional ten o'clock news bulletin on an AI breakthrough, read on camera by an anchor, then remade in French, Arabic, Spanish and Moroccan Darija.

SERAFINA Hypercar

Products & Industrial Design · Hypercar concept, film and dossier

SERAFINA Hypercar

A sculptural grand hypercar designed from a blank page, filmed on the Pacific Coast Highway, and costed to build.

Living Room Superstar

Film, Music & Animation · Pop song and lip-sync video

Living Room Superstar

A bright pop song with a confident male vocal, performed in the video by a woman having the time of her life in her living room.

Daily Checklist

Apps & Tools · Live app

Daily Checklist

A daily checklist that opens on a clean page every morning and keeps every finished day in a history.

The Knife Smith

Film, Music & Animation · Short documentary

The Knife Smith

A small documentary that follows one blade from the fire to the finished edge, with the smith's voice reflecting on the craft.

Duskrow

Games & Play · Browser game + design dossier

Duskrow

A commission a designer at Airbnb would play at lunch and open a second time.

Rain and Neon

Film, Music & Animation · Short film

Rain and Neon

A lone figure in a city at night: rain, neon, and one quiet moment.

Malibu Cliff House

Spaces & Architecture · Walkthrough film and concept book

Malibu Cliff House

A low warm bar of white oak and travertine on a Malibu blufftop, flown in off the Pacific and walked room by room.

Friday Feeling

Film, Music & Animation · Original song and headline performance film

Friday Feeling

An end-of-the-week anthem, written and recorded, then performed from a festival main stage with the man who asked for it as the headliner.

VESPRE — The House Debut

Brand Launches · Debut lookbook

VESPRE — The House Debut

A debut made-to-measure collection lived in a designer’s sketchbook. The studio held every seam true, cast the model, named the house, and bound the fifteen-page lookbook of its debut.

Valentino SS27, Passage des Panoramas

Film, Music & Animation · Event concept film and renders

Valentino SS27, Passage des Panoramas

An event agency's next night for a fashion house, filmed before it happens: a candlelit dinner the length of a Paris arcade.

Amalfi V12

Products & Industrial Design · Hypercar concept and driving film

Amalfi V12

An original V12 hypercar, designed once and then driven down the Amalfi coast road.

Up With the Sun, the Music Video

Film, Music & Animation · Music video for an original song

Up With the Sun, the Music Video

A sunrise song the studio had already written, brought to life with a singer who performs it, every word on her lips.

Can I Quit? — The Runway Decision Tool

Apps & Tools · Live financial model

Can I Quit? — The Runway Decision Tool

A real financial model that opens right in the browser: runway, the number the business must hit, the point where the math works.

1970s Times Square: A Day in the Life

Film, Music & Animation · Period film

1970s Times Square: A Day in the Life

Manhattan in the 1970s, upbeat and cinematic: one day in Times Square, from the first light to the marquees at night.

NOVA Pinball

Games & Play · Live browser pinball

NOVA Pinball

A pinball machine in the browser, the real thing.

Salt in a Swing

Film, Music & Animation · Folk-rock song and performance film

Salt in a Swing

A song about a worn-out love, two people still swinging together, sung to camera from a weathered porch swing over a grey-green sea.

Villa Zitoun

Spaces & Architecture · Modern villa on a Marrakech olive farm

Villa Zitoun

A modern villa on a working olive grove just outside Marrakech, Moroccan only in the quietest touches, designed room by room and walked on film.

The Edge of Day

Film, Music & Animation · Cinematic mood film

The Edge of Day

A coastline at the edge of day: fog, wet rock, slow water and cold silver light.

Lumière Collection Book

Brand Launches · Eyewear collection book

Lumière Collection Book

Shot on models in a city where the light is the whole subject of the house.

Nightfall

Film, Music & Animation · Original song and music video

Nightfall

A high-energy track written and recorded from scratch, built for the drop, and the music video made out of it.

KELVAR

Products & Industrial Design · E-bike

KELVAR

A high-end electric bike for the city: every elevation rendered, and the bike at night, parked and ridden.

Wake Me Up

Film, Music & Animation · Music video for an original song

Wake Me Up

A song the studio made before, turned into the sunrise road trip it was always describing.

Start This Month

Apps & Tools · Live compounding app

Start This Month

What steady adding and compounding actually does: drag the monthly amount and watch the future move against the S&P 500’s real history.

Shifting Light

Film, Music & Animation · Original ambient score and film

Shifting Light

An instrumental written and produced from nothing, atmospheric and score-like, and the film made to it.

LANTERNFALL

Games & Play · Tabletop game, print-ready

LANTERNFALL

A complete tabletop board game, ready to hand to a manufacturer: rival food stalls in a floating lantern-lit night market, cozy on the surface, sharp underneath.

Runway Moment

Film, Music & Animation · Film

Runway Moment

A catwalk film made from sketches of two dresses.

Ridge House

Spaces & Architecture · Modern glass pavilion on a Texas Hill Country ridge

Ridge House

A modern glass pavilion on a Hill Country ridge, opening west to an infinity edge and the sunset: the heart of the house is not a room, it is the edge.

Love, Dad

Film, Music & Animation · Stand-up bit, written and performed

Love, Dad

An observational stand-up minute, written and then performed on camera by a comedian in a small brick-wall club.

The Bakery, Early

Brand Launches · 30-second bakery ad

The Bakery, Early

Thirty seconds of a small bakery waking up, ending on one line: "Come early. It's worth it."

Barn Morning

Film, Music & Animation · A day in the life of a horse barn

Barn Morning

A walk through a high-end Texas horse barn, horses in their stalls and people at work, like a fly on the wall.

One-of-One V12: Launch Film on the Amalfi Coast

Products & Industrial Design · Hypercar launch film and design dossier

One-of-One V12: Launch Film on the Amalfi Coast

An original V12 hypercar, designed from scratch, launched with a thirty-second film down the Amalfi coast road at golden hour and a twenty-page one-of-one dossier.

The Drive Home

Film, Music & Animation · Song and lyrics

The Drive Home

A song for the drive home from work.

Deal Engine

Apps & Tools · Deal underwriting app — shown in stills

Deal Engine

A tool for house flippers: which houses to buy, at what price, at what profit.

The Lighthouse Keeper

Film, Music & Animation · Short cinematic clip

The Lighthouse Keeper

An old lighthouse keeper in a big coat lights the lamp on the gallery of his tower while a massive storm breaks over the coast.

Neon Drop

Games & Play · Live browser game

Neon Drop

A neon space shooter: your ship sits at the bottom and nothing that drops gets past it.

Cala d'Oro — the launch film

Film, Music & Animation · Hotel launch film

Cala d'Oro — the launch film

The launch film for a seven-suite hotel above a Mallorca cove: golden hour, no faces, no voiceover, just the place and the light.

Rebirth

Spaces & Architecture · Transformation film: a ruin becomes a home

Rebirth

A ruined stone hall on a cliff heals into a glowing home in one unbroken shot.

Last Light

Film, Music & Animation · One-minute fragrance film

Last Light

Asked for something unique with no form in mind, the studio proposed a fragrance and shot its film: one minute where gold light tips into blue.

SLAKE

Brand Launches · Protein drink launch: name, cans, spot

SLAKE

A clean-label protein drink for people who hate chalky protein drinks: named, canned in three flavors, and launched with a 27-second spot.

VESPRE — The House Debut

Film, Music & Animation · House debut launch film

VESPRE — The House Debut

Ten made-to-measure looks lived in her sketchbook. The studio made them real, cast the model, named the house, and cut the launch film.

Ballast

Products & Industrial Design · ID concept book

Ballast

A concept book for a rugged handheld scanner built for warehouses.

The Spring Drop Film

Film, Music & Animation · Sneaker drop film

The Spring Drop Film

A three-person Providence sneaker label with no photography budget left: real energy, streets and hands and laces.

Meridian Grid IC Memo

Apps & Tools · Live deal simulator

Meridian Grid IC Memo

Price, churn, and conversion on sliders: LTV/CAC, payback, and the venture bar recomputing.

The Truck in the Driveway

Film, Music & Animation · A song for his father

The Truck in the Driveway

A country song for the man who drove his truck for twenty-two years.

Skyfall

Games & Play · Live browser game

Skyfall

A sky-shooter with one rule: destroy them before they cross the line. Aim, hold to fire, chain a combo, and hold the line as the waves get faster.

Vela — Nothing But the Road

Film, Music & Animation · Debut single

Vela — Nothing But the Road

A band’s first single: headlights on an empty desert highway at two in the morning.

The Dressing Room

Spaces & Architecture · From pencil sketch to a walk-in closet

The Dressing Room

A grand walk-in dressing room drawn first in graphite, then brought to life with a full designer wardrobe.

Con Estas Manos

Film, Music & Animation · A song for Hugo

Con Estas Manos

An original Spanish rock song as a gift for a friend, upbeat and built to sing along to.

The Founder's Line

Brand Launches · Founder talking-head film

The Founder's Line

A founder in her own metal shop, looking straight down the lens and saying one line in her own voice.

Golden Hour: Take Your Time

Film, Music & Animation · Rooftop club single

Golden Hour: Take Your Time

A rooftop club opening at the end of summer wanted its own song: an original pop single, bright and confident, with a hook people are still humming in the elevator down.

VÈLTRO

Products & Industrial Design · Design bible

VÈLTRO

An original supercar, designed whole, with its design book.

Last Hour

Film, Music & Animation · Wine bar closing music

Last Hour

A wine bar’s original smooth jazz piece: brushed drums, warm upright bass, the feeling that the candles are low and nobody wants to leave.

Harrowgate — The Returns Simulator

Apps & Tools · Live returns model

Harrowgate — The Returns Simulator

A 7.2x HVAC acquisition with IRR and MOIC moving as you drag.

Runway Moment, Avant-Garde Editorial

Film, Music & Animation · Film

Runway Moment, Avant-Garde Editorial

Sculptural gowns in an avant-garde editorial, cut as one vertical runway film.

Orbit

Games & Play · Live 3D globe game

Orbit

An interactive globe in the browser with a real geography game wrapped around it.

Done Setting the Table

Film, Music & Animation · Original song, male vocal

Done Setting the Table

An original slow, heavy song about finally standing up from the table, sung by a male voice.

The Fashionista's Closet

Spaces & Architecture · Sketch-to-reality film

The Fashionista's Closet

A massive walk-in closet drawn in pencil, then brought to life fully stocked in bold maximalist color.

The Reveal

Film, Music & Animation · Watch product film

The Reveal

One mechanical watch, one warm light, one slow move across the case in the dark.

Chef's First Couscous

Brand Launches · Launch video for a new cooking channel

Chef's First Couscous

The first video of a new cooking channel: a chef who shares recipes from her travels, starting with Moroccan couscous.

Night Drift

Film, Music & Animation · Ambient sleep track and film

Night Drift

Slow, warm, wordless ambient to fall asleep to, held over a still moonlit lake.

Warehouse Robotics System

Products & Industrial Design · Warehouse robotics

Warehouse Robotics System

A fulfillment operation hitting the ceiling of what people alone can do, and a robotics system designed the way real robotics engineers would.

Cabin Lights

Film, Music & Animation · Instrumental smooth-jazz single

Cabin Lights

A soft, spacious smooth-jazz instrumental built to relax a listener on a packed flight.

The 18-Month Runway Decision

Apps & Tools · Live runway simulator

The 18-Month Runway Decision

The 18-month runway, live: drag the burn, the first-revenue month, and the ramp, and watch the savings curve, the month-9 floor, and the verdict move.

Warm Dusty Chill

Film, Music & Animation · Lo-fi track for all-day play

Warm Dusty Chill

Five minutes of warm, dusty lo-fi made to hold a room all day without sitting on one bar.

NEEDLE

Games & Play · Live browser game

NEEDLE

A browser game with a mean streak: stack a tower, each block swings before it drops, land it clean or physics wins.

Slow Evening

Film, Music & Animation · Smooth-jazz record

Slow Evening

A warm late-night smooth-jazz record with a soft, low voice woven through it.

Casa del Acantilado

Spaces & Architecture · Grand villa on a hillside above Marbella

Casa del Acantilado

A grand villa of five white planes stepping down a gated hillside above Marbella, golf in the foreground and the Mediterranean beyond, bound as a keepsake book with a walkthrough film.

Grand Prix Landing

Film, Music & Animation · Sports photograph and animated loop

Grand Prix Landing

A show-jumping frame that reads like a wire photographer filed it from a Grand Prix.

PETRICHOR

Brand Launches · Launch film for an invented product

PETRICHOR

A film for something that does not exist yet: a small ceramic-and-brass object that sells you one perfect minute of weather.

Golden Hour Highway

Film, Music & Animation · Original song for a Sunday drive

Golden Hour Highway

A dreamy, cinematic song for a Sunday-afternoon drive: a soft voice floating over fingerpicked guitar and wide pads.

Kestrel R1

Products & Industrial Design · Program dossier

Kestrel R1

A program for a rugged wearable inventory scanner for warehouse crews.

Morning Light

Film, Music & Animation · Pop-rock anthem for the commute

Morning Light

A big, upbeat pop-rock anthem for the morning drive to work, with a chorus built to shout with the windows down.

Coriolis — The Scenario Simulator

Apps & Tools · Live scenario simulator

Coriolis — The Scenario Simulator

$520M pre on sliders: what you have to believe for 3x, recomputing as you move them.

Still Water

Film, Music & Animation · Chillout song, soft female voice

Still Water

A soft-voiced chillout song made to decompress to, with no approvals asked along the way.

Snowline

Games & Play · Live railway sim

Snowline

A tiny mountain train line to run, moving people and goods between villages.

Casablanca Mon Amour

Film, Music & Animation · Upbeat chaabi song for a city

Casablanca Mon Amour

A fun, upbeat chaabi celebration of Casablanca, mixed to play loud with the windows down.

House Walkthrough

Spaces & Architecture · Walkthrough film from photos of a house

House Walkthrough

A buyer's first visit, from photos of a house: unhurried, warm light, room to room in a natural order.

The Last Warm Light

Film, Music & Animation · Supper-club song, female vocal

The Last Warm Light

An upbeat supper-club song for a singer working a room of diners: lifting, but never pulling anyone to the dance floor.

First Capsule

Brand Launches · Runway film, lookbook and launch posts

First Capsule

A small label's first six-piece capsule brought to life on real-looking models: a show film, a lookbook and launch posts.

Slow Mornings

Film, Music & Animation · Original song for a coffee shop

Slow Mornings

A warm acoustic song about slow mornings and the first cup, written for a small coffee shop's Instagram.

Home Nurse Robot

Products & Industrial Design · Investor and technical dossier

Home Nurse Robot

A home nurse robot, with its investor and technical dossier.

Easy as This

Film, Music & Animation · Performance film for a song

Easy as This

A supper-club singer brought to life, performing the client's own track in the room from its cover.

Halcyon — The Fund Simulator

Apps & Tools · Live fund model

Halcyon — The Fund Simulator

Does a $75M first-time fund actually return? The three numbers that decide it, on sliders.

Pedal to the Plate

Film, Music & Animation · Hype track and music video

Pedal to the Plate

A hard-hitting hype song for the drive to the gym, then turned into a full music video with a front-man performing it.

Rerouted

Games & Play · Live delivery game

Rerouted

A delivery driver in a tiny city where the map betrays you each level.

Working From Home

Film, Music & Animation · Comic strip, print and animated

Working From Home

A four-panel newspaper strip in rough ink about a man working from home and his dog, then animated with both voices.

Clóset a Medida

Spaces & Architecture · A cabinetmaker's pencil sketch, rendered to sell

Clóset a Medida

A cabinetmaker sketches by hand; the studio turned his pencil drawing into the photoreal room a client falls for, labeled in Spanish.

Un café à Paris

Film, Music & Animation · French chanson, first take

Un café à Paris

A relaxed, old-school French café song, valse-musette, cut in one first take as the client required.

Bayline & Sons

Brand Launches · Brand Guidelines — The Father's Mark

Bayline & Sons

A new brand identity for a plumbing and heating company.

Grand Prix Jump & Landing

Film, Music & Animation · Show-jumping clip

Grand Prix Jump & Landing

One continuous widescreen shot of a show jumper taking the fence and landing clean, the kind of clip you would believe was filmed ringside.

Meridian BP Monitor

Products & Industrial Design · Medical hardware

Meridian BP Monitor

An 80-year-old can use it without help: the human factors put first.

The Jumper: A Buyer's Full Look

Film, Music & Animation · Horse evaluation film

The Jumper: A Buyer's Full Look

A tall warmblood show jumper filmed the way a remote buyer needs to see him: standing square, walking, travelling straight to and from the camera.

Villagio Starr — The Return Simulator

Apps & Tools · Live return simulator

Villagio Starr — The Return Simulator

The Villagio Starr investor pack’s simulator, straight up: move the inputs and watch the deal answer.

Nowhere To Be

Film, Music & Animation · Acoustic folk song and studio performance

Nowhere To Be

A warm acoustic folk song for a rainy fall Saturday spent indoors, then sung to camera in a dim studio session.

NECK.

Games & Play · Live word duel

NECK.

A word duel by link: you watch their score climb next to yours.

The Cold Side of the Street

Film, Music & Animation · Spy thriller teaser

The Cold Side of the Street

A twenty-second cold open: a double agent in Vienna confronted by his own colleague on a rain-slick street, both men speaking on camera.

A Design Studio Where the Samples Are the Decor

Spaces & Architecture · An eighth-floor Paris office, reimagined

A Design Studio Where the Samples Are the Decor

An empty eighth-floor office over the Paris rooftops becomes an interior design studio whose material library is its decoration.

The Remote

Film, Music & Animation · Talking cartoon

The Remote

A four-beat comic turned into a short talking cartoon: a man loses the remote, asks his dog for help, and the dog turns out to be sitting on it.

Sartoria Falconieri

Brand Launches · The website

Sartoria Falconieri

The first US launch for a Milan tailor five generations old.

The Buzzword Boss

Film, Music & Animation · Office cartoon

The Buzzword Boss

A sixteen-second office cartoon: a clueless boss, a buzzword that means nothing, and a deadpan employee.

VELOCE V1

Products & Industrial Design · E-bike

VELOCE V1

A high-end city e-bike designed the way Apple or Dyson would obsess over it: a carbon monocoque machine you would park outside a nice restaurant.

A Collection in Two

Film, Music & Animation · Sketches made real: stills, lookbook, film

A Collection in Two

Two dresses a designer drew in pencil, made real on two models, then bound in a lookbook and filmed.

Where It Goes

Apps & Tools · Live spending tool

Where It Goes

Where a couple’s money actually goes, and a realistic plan, redrawn as real numbers go in.

The Walk: Two-Dress Lookbook Film

Film, Music & Animation · Silent runway lookbook film

The Walk: Two-Dress Lookbook Film

Two models, two dresses, each walking straight toward camera in a minimal runway space, silent by design.

Pip the Penguin

Games & Play · Live kids’ game

Pip the Penguin

A ninth-birthday present, playable at grandma’s with nothing to download.

Sunrise Over the Ocean

Film, Music & Animation · Fifteen-second film with original score

Sunrise Over the Ocean

Fifteen seconds of open ocean, from the dark line of the horizon to the sun breaking clean, with music that rises with it.

The House, Under One System

Spaces & Architecture · Dossier

The House, Under One System

One control system for a family house full of separate smart devices.

A Front-Row Seat

Film, Music & Animation · Live-performance film for an existing song

A Front-Row Seat

A sleep song the studio had already made, now sung live by a singer at the mic, seen from the front row of a small room.

PLATE GLASS

Brand Launches · Visual Identity System — Volume One

PLATE GLASS

A streetwear brand, and a drop as exciting to buy as the clothes.

Desert Arrival

Film, Music & Animation · Song for a flight

Desert Arrival

A warm, unhurried song for a flight to Palm Springs: the desert opening up below, the light going gold, the feeling of arriving.

Solitaire « Scorpion »

Products & Industrial Design · Scorpio-inspired solitaire ring for a jeweler

Solitaire « Scorpion »

A solitaire ring for a French jeweler, inspired by the Scorpio sign: an oval center stone between two diamond rails, with the bench's blueprint, a beauty sheet and a 360° turn.

Flight Home to Dallas

Film, Music & Animation · Homecoming song

Flight Home to Dallas

A homecoming song for the flight back to Dallas: glad to be heading home, the good kind of tired.

Where You Stand — The Retirement Tool

Apps & Tools · Live retirement tool

Where You Stand — The Retirement Tool

Forty-two, some savings, a mortgage, and a lot of vague anxiety: the sliders that answer behind-or-fine, with nothing typed leaving the page.

Chill Set: Three Tracks

Film, Music & Animation · Three-track chill set

Chill Set: Three Tracks

Three different tracks with one easy vibe: one for the pool, one for the drive, one for a walk.

PULSE

Games & Play · One-thumb arcade game for the phone

PULSE

A phone game from a one-line ask: hold and drag your thumb to sweep a comet through glowing orbs and chain them in one stroke.

Slow Gold

Film, Music & Animation · Chill song

Slow Gold

A chill song with a soft female voice, written for late evenings with the lights low.

Aurelia, Center for the Sky.

Spaces & Architecture · Planetarium concept

Aurelia, Center for the Sky.

A space-science center built so one afternoon can change what a child wants to be.

No One to Please

Film, Music & Animation · Acoustic song

No One to Please

A full acoustic song made for one listener: a close voice and a single guitar for a late, quiet night.

MERIDIANA

Brand Launches · Fine jewelry house

MERIDIANA

A signature stone and cut, a debut collection, and the world around them.

After Light: A Sunset Rooftop Set

Film, Music & Animation · Three-track instrumental set

After Light: A Sunset Rooftop Set

Three instrumental tracks that play as one evening on a rooftop: an opener that rises as the light goes down, a saxophone groove, a closer that floats.

The Companion

Products & Industrial Design · AI glasses, engineered and filmed

The Companion

Glasses that become your best buddy: a heads-up companion in a frame you'd wear for its own sake, filmed through her eyes and engineered down to the bill.

Various Drives: A Smooth Jazz Set

Film, Music & Animation · Smooth jazz drive set

Various Drives: A Smooth Jazz Set

One request for a smooth instrumental drive song grew into a whole set of smooth jazz tracks, each with its own sleeve.

The Way Out — The Payoff Tool

Apps & Tools · Live payoff tool

The Way Out — The Payoff Tool

About $60,000 across cards, a car, and a student loan: the payoff tool that shows the kill order, what each month costs, and the day you’re free.

Tardes de Sal

Film, Music & Animation · Rumba flamenca sung by women

Tardes de Sal

A warm, mid-tempo rumba flamenca sung entirely by a women's group: sun-soaked, with an ache in it.

Pip's Big Leap

Games & Play · Side-scrolling platformer for the phone

Pip's Big Leap

A side-scroller made for two thumbs: a little teal hero named Pip, grumpy baddies to bop, spinning coins and a glowing portal at the end.

Naacho Saari Raat

Film, Music & Animation · Hindi dance anthem

Naacho Saari Raat

An upbeat Hindi dance number built for a wedding floor: dhol, bright brass, a chorus everyone shouts back.

Hill Country Pavilion

Spaces & Architecture · Competition entry: concept book, jury boards and walkthrough film

Hill Country Pavilion

A competition entry for a cultural pavilion in the Texas hill country.

Green Lights

Film, Music & Animation · Pop-funk party song

Green Lights

Asked only for a fun song, the studio made a feel-good pop-funk banger with a gang-vocal chorus.

LA RÉSERVE

Brand Launches · House book

LA RÉSERVE

A luxury lingerie house, its brand and its book.

Monday Kind of Vibe

Film, Music & Animation · Pop-funk morning song

Monday Kind of Vibe

A pop-funk song to get a Monday morning going: horns, a strutting bassline, a chorus for the first coffee.

Le Smoking & Le Nœud

Products & Industrial Design · Two couture looks, sketch to film

Le Smoking & Le Nœud

Two couture looks carried from the drawn line to the finished garment to a photographed campaign and a film of the muse in motion.

Up With the Sun

Film, Music & Animation · Morning anthem

Up With the Sun

A fun, energetic pop song to start the day, with a hook that catches on the first listen.

Money, Straight — The Calculator

Apps & Tools · Live calculator

Money, Straight — The Calculator

Money sitting in savings, set against each way to invest it over twenty years, in dollars. Nothing entered ever leaves the screen.

First Light

Film, Music & Animation · Morning drive instrumental

First Light

A cinematic open-road instrumental for a morning drive: lush and wide at sunrise, then a steady driving groove.

STARSHARD

Games & Play · One-thumb space shooter for the phone

STARSHARD

An arcade space shooter for the phone, played with one thumb: drag to fly, the guns fire themselves, and the waves get faster and meaner.

Let's Go

Film, Music & Animation · Morning drive anthem

Let's Go

A sung, feel-good anthem for the drive to work: confidence, momentum, a chorus to sing by the second time through.

Kitchen Reborn

Spaces & Architecture · Kitchen renovation

Kitchen Reborn

Same footprint, same window, the $85,000 laid out honestly.

Lamp Low

Film, Music & Animation · Sleep song

Lamp Low

A soft song to fall asleep to: piano and a close, hushed voice that fades into the dark.

The Capsule

Brand Launches · Four-piece performance-leisure line, made with no minimums

The Capsule

A personal line of four pieces built to be worn hard and read quiet: technical cloth, an athletic cut, and not one mark a stranger can see.

Music to Sleep To

Film, Music & Animation · Two sleep pieces

Music to Sleep To

Two moods for falling asleep: a soft piano piece, then rain with warm ambient tones beneath it.

The Home Robot

Products & Industrial Design · A floor robot that also tidies

The Home Robot

A home robot that doesn't just clean the floor, it tidies it: designed, filmed and pitched like a real company.

灯守り アートブック

Film, Music & Animation · Anime concept art book

灯守り アートブック

From Osaka: a girl keeping an old lighthouse in a sinking town where memories drift out as fog at night.

Can I Buy a House Next Year?

Apps & Tools · House-readiness app

Can I Buy a House Next Year?

Drag income, savings, and debts and watch what a bank will approve separate from what you can actually carry, the debt lever front and center.

Vitrine

Film, Music & Animation · Art book

Vitrine

A coffee table book on the art of French pastry.

NULLSPACE

Games & Play · Neon arcade maze-chase for the phone

NULLSPACE

An arcade maze-chase for grown-ups: run the unmapped, dodge the daemons, breach back. Plays in the browser and saves to the home screen.

The Showdown

Film, Music & Animation · Comic book, chapter one

The Showdown

A ten-page superhero comic chapter: an elemental hero, a devouring villain, and a rooftop showdown in the rain.

Private Jet Cabin

Spaces & Architecture · Cabin Interior Design Package — the dossier

Private Jet Cabin

A private jet cabin, designed end to end.

The Long Water

Film, Music & Animation · Illustrated literary novella

The Long Water

A short illustrated vampire novella, one evening's read: dread and longing in an old city of canals and cold stone.

FERRAMANTE

Brand Launches · Men’s activewear house

FERRAMANTE

A premium men’s activewear house built from a blank page: the name, the proprietary fabric, the collection, and the book that binds them.

PLINTH

Products & Industrial Design · Charging station

PLINTH

Modular home charging: a machined power spine with warm ceramic modules that dock onto it.

Petersen Collections

Apps & Tools · Collections app

Petersen Collections

An invoice-chasing app for a six-person electrical contractor: 30, 60, 90 days, each reminder politely firmer.

Casablanca Noir

Games & Play · A playable noir detective case

Casablanca Noir

From 'maybe I want to build a game? Something about Casablanca' to a complete, solvable 1941 noir case that plays in the browser.

Houses on the Edge

Spaces & Architecture · Architecture book

Houses on the Edge

Built where they arguably should not be: cantilevered, bolted, and perched over the sea.

Migaja

Brand Launches · Neighborhood bakery

Migaja

A small neighborhood bakery’s whole look, warm and a little flour-dusty: made to feel like the bread smells.

WHET

Products & Industrial Design · Chef’s knife

WHET

One chef’s knife brought to market, in CPM MagnaCut with a burl handle.

Stall Register

Apps & Tools · Market-day till

Stall Register

A potter’s market-day till, with a ledger that shows which market actually earns.

Casablanca, a Map Puzzle

Games & Play · An art map made into a wooden jigsaw

Casablanca, a Map Puzzle

'Make me a puzzle someone can physically make' became Casablanca drawn as an art map, with every step to get it cut in wood.

The Two-Court House

Spaces & Architecture · Concept book

The Two-Court House

Limestone, glass, deep overhangs, and long views west for the sunsets.

SÉVERINE

Brand Launches · Women’s fashion line

SÉVERINE

Dangerous in the best way: editorial and confident.

The Carry-On, Rebuilt (INGOT)

Products & Industrial Design · Carry-on luggage

The Carry-On, Rebuilt (INGOT)

Quiet, tough, beautiful, nothing to break, given the full industrial-design treatment.

Turnover Proof

Apps & Tools · Rental turnover app

Turnover Proof

A short-term-rental host’s answer to “is it guest-ready?”: one timestamped report per turnover.

Cliff-Edge House

Spaces & Architecture · Walk-through film

Cliff-Edge House

A modern house on a cliff with western views, walked the way a buyer would see it.

LUELLES

Brand Launches · Haute couture house · French

LUELLES

Haute couture, briefed and made entirely in French: timeless Parisian elegance that owns the room.

BILLET

Products & Industrial Design · Turntable

BILLET

A turntable launch piece: machined aluminum, blackened steel, one piece of walnut. Part manifesto, part object study.

San Sebastián — The Booking Companion

Apps & Tools · The trip, phone-size

San Sebastián — The Booking Companion

Five days of San Sebastián eating, carried in a phone, mornings included, day by day.

Malibu Ridge Estate

Spaces & Architecture · Concept book and walkthrough film

Malibu Ridge Estate

A Mediterranean estate on a Malibu ridge: the concept book, the plans and the walk.

FAÈDO

Brand Launches · Men’s clothing house

FAÈDO

Italian, quiet and expensive, with its Fall 2026 debut.

ORIENT

Products & Industrial Design · Desk device launch

ORIENT

A small, beautiful desk device that quietly improves the air and light around you, pitched like it is real and shipping next quarter.

Four Wallpapers and a Moving Mountain

Apps & Tools · iPhone wallpapers, still and live

Four Wallpapers and a Moving Mountain

A one-line ask for a couple of cool phone wallpapers became a set of four and a mountain range that moves from dawn to dusk.

A House on the Crown

Spaces & Architecture · Lakeside family home, concept to cost

A House on the Crown

A hilltop lot looking west over a lake: a warm-modern family house of glass, oak and stone, from concept book to builder's plans to a walking film.

Atelier Véraine

Brand Launches · Couture sketchbook

Atelier Véraine

A fashion house at the atelier stage: croquis before a single garment exists, daywear first, then the evening gowns.

Family Expedition Vehicle

Products & Industrial Design · Overland truck

Family Expedition Vehicle

The ultimate family expedition vehicle: cross a desert, climb a mountain track, and still be a comfortable home at the end of the day.

Catering Quote Tool

Apps & Tools · Live pricing tool

Catering Quote Tool

A Tucson caterer’s hour with a calculator and a notepad, turned into one screen: costs and 30% margin baked in.

Casa Alborán

Spaces & Architecture · Mediterranean cliff house

Casa Alborán

A bluff-top house on Spain’s southern coast, designed like architects and bound as a monograph an architect and a systems integrator can work from.

CADORE

Brand Launches · Leather goods house

CADORE

Italian craft, quiet design, objects that get better with age.

Stonelark Bakery Co

Products & Industrial Design · Bakery robotics dossier

Stonelark Bakery Co

A bakery drowning in one brutal task, trays in and out of the ovens all night, asks whether a robot actually makes sense.

Fleet Maintenance Tracker

Apps & Tools · Working internal tool for an ops team

Fleet Maintenance Tracker

A working fleet-maintenance tracker an operations team can use in the browser today, not a mockup: overdue flags that actually compute.

Bluff House — Santa Barbara Coast Concept Dossier

Spaces & Architecture · Concept dossier

Bluff House — Santa Barbara Coast Concept Dossier

A $30 to 40 million budget on the Santa Barbara coast, designed like architects work and bound as their brief.

AEQUA

Brand Launches · Peptide skincare line

AEQUA

A peptide skincare brand, five products: real formulations, honest claims, and the shelf presence to match.

FULGORE 63

Products & Industrial Design · Electric superboat concept book

FULGORE 63

A thirty-foot electric boat that grew into a modern superboat, bound as a concept book.

The Tasting Table

Apps & Tools · Olive oil tasting scorecard app

The Tasting Table

A scorecard app for a dozen friends tasting four olive oils: pass one device around, score each oil, and watch the live ranking crown a winner.

Spanish Peaks Residence

Spaces & Architecture · Concept book

Spanish Peaks Residence

Big Sky, all glass to the peaks, at a $10 million build.

MAREN NOIR

Brand Launches · First capsule campaign

MAREN NOIR

A pattern-cutter's first label under her own name: a nine-piece capsule launched with a cast muse, editorial campaign photography, and a bound book for buyers and press.

KANTE 01

Products & Industrial Design · Electric city bike: product, identity, launch book

KANTE 01

A high-end electric city bike designed the way the great industrial houses would: technical, precise, matte black and milled aluminum, with its name and its launch book.

Personal Trainer Client Booking App

Apps & Tools · Client booking app

Personal Trainer Client Booking App

A booking app for an independent personal trainer at a private club.

La Bottega Cadore

Spaces & Architecture · Flagship interior

La Bottega Cadore

Where the brand walked into a room for the first time.

YA CANTÓ

Brand Launches · Restaurant identity

YA CANTÓ

A 40-seat Oaxacan restaurant in a 1920s hardware store: a menu people photograph, a mother’s story told like a love letter.

DUNA

Products & Industrial Design · Series-hybrid desert race motorcycle

DUNA

A desert race motorcycle for Baja, re-engineered as software: a series hybrid where the engine never touches the wheel, with the feasibility read and the investor pitch.

Mission Control

Apps & Tools · Flight-control app for a crewed mission to Mars

Mission Control

A working mission control app for a crewed flight to Mars.

Casa Luz de Poniente

Spaces & Architecture · Concept book

Casa Luz de Poniente

A Marbella house that does not exist yet: a writer’s day in it, room by room, with cover-grade photography.

Cala d’Oro

Brand Launches · Boutique hotel

Cala d’Oro

Seven suites, quiet luxury at golden hour.

Vero

Products & Industrial Design · A companion AI device for the home and the car

Vero

An AI companion device that skips the smart-and-ugly phase: a quiet-luxury object for the counter and the dashboard, with a voice you choose and an app that travels with you.

Katie

Apps & Tools · A personal AI assistant you can call or text

Katie

A working assistant that reads your email, surfaces what matters, drafts replies and proposes meetings, and answers a real phone number: it proposes, you confirm.

Private Jet Cabin, Nose to Tail

Spaces & Architecture · Cabin completion

Private Jet Cabin, Nose to Tail

Nose to tail: a completion package that respects the airframe.

Little Lighthouse

Brand Launches · Pediatric dental practice

Little Lighthouse

What the best children’s museum would do if it did teeth.

The Instrument

Products & Industrial Design · An espresso machine that looks like art

The Instrument

An espresso machine that doesn't look like one: a slender column on a stone base, three brass gestures, and the honest case for building it.

The Second Chair

Apps & Tools · First-hire calculator for a barbershop

The Second Chair

A one-chair barber turning people away asked one question: can I afford my first employee? The answer is a tool he can move himself.

Marbella Hillside Villa

Spaces & Architecture · Concept book

Marbella Hillside Villa

A south-facing plot over the Mediterranean, worked through twenty-eight spreads down to drawings on its 27 percent slope.

DE LUCA

Brand Launches · Women’s activewear house

DE LUCA

Activewear from an Italian sartoria: the identity, the fabric story, and the debut collection, every piece on a woman.

The Blade Column

Products & Industrial Design · A city e-scooter from ten years ahead

The Blade Column

A stand-up city scooter drawn as one continuous ribbon of anodised aluminium, then priced and routed to a first production run.

Backyard as a Room

Spaces & Architecture · Landscape plan set

Backyard as a Room

Shade to eat under, fire for fall, planting that survives Texas heat.

Ember & Oak

Brand Launches · Coffee roaster teaser page

Ember & Oak

A one-page teaser for a small coffee brand, built phone-first: the storefront at dusk, a three-sentence manifesto, three roasts.

A Contemporary Estate

Spaces & Architecture · Estate house designed from scratch, bound as a book

A Contemporary Estate

An estate-scale contemporary house designed from a blank page and laid along a ridge under the oaks, built to make you wait for the view.

Barton & Bath

Brand Launches · Boutique dog-grooming studio

Barton & Bath

From five name ideas to a whole identity: a boutique dog-grooming studio in the register of a Hill Country general store — warm limestone, oiled leather, easy confidence.

Living Room — Warm Modern Transformation

Spaces & Architecture · A tired room made over, before and after

Living Room — Warm Modern Transformation

A tired old living room redesigned warm and modern in place: every architectural bone kept — the brick, the French doors and fanlights, the marble mantel — everything else made calm.

SERAFINA Fashion House

Brand Launches · Maximalist Sicilian women's casual house

SERAFINA Fashion House

A women's casual line in the maximalist Italian register, invented from the name up: Sicilian, saintly, sensual — sun, gold and print against old stone.

The Studio Suite

Spaces & Architecture · A one-room salon, reimagined

The Studio Suite

A hairstylist's small working room, restaged inside its own walls: same shell, one calm material story.

LUNEA

Brand Launches · Resortwear debut lookbook

LUNEA

Eight pieces for the hour before the heat: the store-facing lookbook for a small resortwear label's first collection.

The Courtyard

Spaces & Architecture · A ruined backyard, turned Mediterranean

The Courtyard

From a cracked concrete slab to a walled Mediterranean retreat: same footprint, five moves, and the plan that gets there.

Wren

Brand Launches · A wearable that coaches you

Wren

Starting from 'I don't know what I want', a wearable coach was named, given a voice and drawn as a slim band you'd wear like jewelry.

SR-146 / Cedar Hollow Parkway

Spaces & Architecture · Interchange pursuit package

SR-146 / Cedar Hollow Parkway

An engineering firm's pursuit for a failing county interchange: a corridor design brief and the public-meeting board, presentation-grade.

KÓRO

Brand Launches · A family olive oil's first US run

KÓRO

Two siblings, three generations of olives, three thousand bottles: the launch story, the piece for store buyers, and the weeks of posts around it.

The Colonial, Staged

Real Estate & Investment · Virtual staging + film

The Colonial, Staged

A 1968 center-hall colonial, empty after the estate sale, staged in her own photographs: nothing in the house changed, not the oak trim, not the pink tile, only the furniture moved in.

Trident Deal Book

Venture & Private Equity · Deal book

Trident Deal Book

A deal book for buying a commercial heating and cooling company.

Marlowe & Sons Turnaround

Business & Strategy · Brand turnaround pitch

Marlowe & Sons Turnaround

A heritage brand, opened up the way a top agency wins the account.

Can I Buy a House Next Year?

Money & Big Decisions · House-readiness app + companion

Can I Buy a House Next Year?

The real house math, with nobody selling anything, and the one lever that moves it most.

Vendor Contract Tracker

Legal & Contracts · Contract abstraction + live tracker

Vendor Contract Tracker

Nineteen rental units running on six vendor contracts nobody had re-read since signing. Two auto-renew; the owner didn't know the dates.

Libraries as Cathedrals

Travel & Journeys · Art book

Libraries as Cathedrals

The great halls photographed like cathedrals: ladders and galleries, dust in shafts of light, the smell of old paper implied.

Twelve Weeks to Bologna

Learning & Education · An Italian course, built backward from one dinner

Twelve Weeks to Bologna

The whole family flies to Italy in the spring, and he refuses to be the dad pointing at menus.

Fifteen Minutes of Calm

Health & Fitness · Waiting-room film

Fifteen Minutes of Calm

A fifteen-minute calm film to leave playing on a waiting-room TV: fire, snow, a sleeping cat, rain on a skylight, slow piano.

Villagio Starr Construction Investor Pack

Real Estate & Investment · Investor pack + simulator

Villagio Starr Construction Investor Pack

An investor pack for a Westlake house, built from the client’s own spreadsheet and made walkable.

Coriolis IC Dossier

Venture & Private Equity · IC dossier + simulator

Coriolis IC Dossier

Ten days of exclusivity on a Series D at $520M pre: the cohorts read against the pitch, the moat interrogated, the memo written.

COMMONS

Business & Strategy · Growth strategy

COMMONS

Twelve fitness studios, flat memberships, big boxes undercutting on price.

Private Jet Acquisition Search

Money & Big Decisions · The Private Jet Acquisition Dossier

Private Jet Acquisition Search

A worldwide search dossier for buying a private jet.

Larkspur Diligence Machine

Legal & Contracts · Seed-round diligence system

Larkspur Diligence Machine

Term sheet signed Friday; investor counsel's diligence request list arrived Monday. Ten sections, 64 items, and the founder had a shoebox.

Kyoto in Spring

Travel & Journeys · 20th-anniversary itinerary

Kyoto in Spring

Five days in early April, in the blossom window, for a 20th anniversary.

Captain Minnow's Spring

Learning & Education · A semester, built at home

Captain Minnow's Spring

Two working parents, no teacher in the house, a whole spring semester at home, built to be run by someone with a job.

TARE

Health & Fitness · Concept book

TARE

A whey-isolate protein bar, its nutrition stated the way a co-packer needs it.

Deal Engine

Real Estate & Investment · Deal underwriting app

Deal Engine

A tool for house flippers: which houses to buy, at what price, at what profit.

Harrowgate — Trident Deal Book

Venture & Private Equity · Deal book + simulator

Harrowgate — Trident Deal Book

A 7.2x ask, and the deal book that ends on what to pay.

Brazil Market-Entry Dossier

Business & Strategy · Market-entry dossier

Brazil Market-Entry Dossier

A board-grade answer for an industrial pump maker weighing Brazil within eighteen months.

The 18-Month Runway Decision

Money & Big Decisions · Runway decision + simulator

The 18-Month Runway Decision

Quit the $9,500 job with $240K saved? Modeled month by month, with a simulator to bend it yourself.

Brightbeam MSA Review

Legal & Contracts · Enterprise MSA redline

Brightbeam MSA Review

An 11-person software company handed a 38-page enterprise MSA and told the other side’s legal team doesn’t negotiate paper. Read like a tough paralegal.

San Sebastián, A Five-Day Menu

Travel & Journeys · Five days, eaten in order

San Sebastián, A Five-Day Menu

San Sebastián and the Basque coast for two people serious about food and useless at logistics.

Seven-Vegetable Couscous

Learning & Education · Bilingual recipe card for a home cook

Seven-Vegetable Couscous

Moroccan seven-vegetable couscous the way Morocco does it, adapted to an American kitchen and written in English and Spanish for the cook who makes it.

The Twelve-Week Recomposition System

Health & Fitness · Program book

The Twelve-Week Recomposition System

A twelve-week strength program and the meal plan that goes with it, as one system.

The Bouldering Gym Business Case

Real Estate & Investment · Live feasibility simulator

The Bouldering Gym Business Case

Before the brother-in-law conversation: does a bouldering-only gym with a coffee counter actually work as a business?

Halcyon Ventures I Diligence Pack

Venture & Private Equity · LP diligence pack + simulator

Halcyon Ventures I Diligence Pack

$75M of venture capital: what’s attributable, what’s borrowed, commit or decline.

International Gourmet Food & Luxury Gifting

Business & Strategy · Concept, plan and reality check

International Gourmet Food & Luxury Gifting

A small specialty food store with a luxury gifting engine, tested honestly against a $200,000 ceiling and a low-loss goal.

Where It Goes

Money & Big Decisions · Live tool

Where It Goes

Where a couple’s money actually goes, and a realistic plan, redrawn as real numbers go in.

Negotiation Props Kit

Legal & Contracts · Workshop teaching paper

Negotiation Props Kit

A props kit for a negotiation training workshop, entirely fictional, the leverage hidden where a skim won’t find it.

A Journey Laid Out Whole

Travel & Journeys · The great migration

A Journey Laid Out Whole

Fifteen years of talking about the great migration, and a 30th anniversary to finally go see it.

Harira — A Counter Card

Learning & Education · Moroccan soup, in English and Spanish

Harira — A Counter Card

A printable recipe card for Moroccan harira, English and Spanish side by side, with the shopping list grouped by store section.

The Twenty-Week Plan

Health & Fitness · Training book

The Twenty-Week Plan

Four honest days a week, from your first mile to the finish line.

Padel Club Feasibility Analysis

Real Estate & Investment · Live feasibility simulator

Padel Club Feasibility Analysis

Four courts, maybe a small café: do the numbers actually work?

Meridian Grid IC Memo

Venture & Private Equity · IC memo + simulator

Meridian Grid IC Memo

Rooftop HVAC retrofit SaaS: the market truth, the unit-economics teardown, the ranked kill-questions, and the IC memo.

THE DEEP

Business & Strategy · Exhibition campaign

THE DEEP

A natural history museum lands the deep-sea show every museum wanted.

Money, Straight

Money & Big Decisions · Investing, explained straight

Money, Straight

Money in savings, fear of investing, and everyone selling advice has an angle: the machinery laid out with no product to sell.

Alta Via 1 — The Northern Traverse

Travel & Journeys · Hut-to-hut Dolomites

Alta Via 1 — The Northern Traverse

Turning 45 and taking two brothers on the Alta Via 1, none of them having done anything like it.

A $3.2M spec home

Real Estate & Investment · Virtual staging

A $3.2M spec home

A $3.2M house with nothing in it, furnished virtually: the actual windows, the actual floors, nothing that isn’t there.

Longevity Investment Brief

Venture & Private Equity · Market thesis, bound

Longevity Investment Brief

Before serious money goes into healthspan: the honest market picture, bound as a twenty-two-page brief for the investment committee.

Juniper & Main Board Package

Business & Strategy · Board package

Juniper & Main Board Package

A quarterly package where everything ties to the dollar.

The Way Out — Debt Freedom Plan

Money & Big Decisions · Debt-freedom plan

The Way Out — Debt Freedom Plan

About $60,000 across cards, a car, and a student loan, minimums going nowhere, and every plan online is yelling or a spreadsheet.

New Zealand — Family Trip of a Lifetime

Travel & Journeys · Family trip A to Z

New Zealand — Family Trip of a Lifetime

Two weeks in New Zealand for a family of four, handled the way the best travel agency in the world would.

1978 Ranch — What It Could Be

Real Estate & Investment · Before/after boards

1978 Ranch — What It Could Be

Eight months on the market: every room in the listing photos, shown as it could be for $60,000.

Co-Invest Diligence Pack

Venture & Private Equity · Family-office co-invest underwriting system

Co-Invest Diligence Pack

A family office offered a no-fee co-invest with a ten-day window: a diligence pack that underwrites the sponsor as hard as the deal, worked on a fictional packaging acquisition.

Oleificio Marsalisi — US Market Entry

Business & Strategy · US market entry

Oleificio Marsalisi — US Market Entry

A third-generation house, and a dossier the board will actually read.

Where You Actually Stand

Money & Big Decisions · Retirement truth

Where You Actually Stand

Forty-two, some savings, some retirement, a mortgage, and a lot of vague anxiety: behind or fine?

Portugal — A Fortnight on the Lisbon Coast

Travel & Journeys · 25th-anniversary fortnight

Portugal — A Fortnight on the Lisbon Coast

A fortnight on the Lisbon coast, planned whole: every place she can point at and book.

The Bench at East Fork

Real Estate & Investment · Ranch listing book

The Bench at East Fork

An $8.4M listing, 300 acres against the mountains: the land through its seasons, then the hard facts.

Ferrum & Vale — The Decision Book

Venture & Private Equity · Turnaround, sell or hold, settled on the numbers

Ferrum & Vale — The Decision Book

A portfolio company has missed plan seven quarters running and the partners are split three ways. The decision, settled on the numbers.

One-Burner Cooking Channel

Business & Strategy · Channel bible

One-Burner Cooking Channel

Twelve years cooking professionally in terrible kitchens, and a cooking channel to start.

His Work, Kept

Money & Big Decisions · An inheritance, honored

His Work, Kept

A bus driver's thirty years left $184,000 in checking, and his daughter wants a plan worthy of the drawer with his photo.

Rome Anniversary

Travel & Journeys · Anniversary week

Rome Anniversary

A first Rome for a 15th anniversary, planned properly for two people who love beautiful old things and hate lines.

Between Now and the Keys

Real Estate & Investment · Buyer’s companion

Between Now and the Keys

For buyers who panic the week before closing: what actually happens, step by step.

Kilnhouse

Venture & Private Equity · Seed deck and live model for a pottery studio

Kilnhouse

A neighborhood pottery studio's investor deck and a working Excel model, every number tied to the founder's own rough sheet.

The Riverside

Business & Strategy · A city 10K's identity

The Riverside

A city 10K in its 34th year, still dressed like 1998.

The First $650

Money & Big Decisions · A first financial plan

The First $650

26 years old, a $650 monthly surplus for the first time, and no idea what a 401k versus a Roth even is.

Great Rail Journeys

Travel & Journeys · Rail atlas

Great Rail Journeys

The world's most extraordinary rail journeys, the case made for each, before committing to any of them.

Great Room & Study, Furnished

Real Estate & Investment · Interior scheme + buy list

Great Room & Study, Furnished

A new build on a $120,000 budget, actual brands, shown finished from the client’s own photo angles.

The Provenance Vault

Venture & Private Equity · A venture for collectors of cars and watches

The Provenance Vault

For the collector with a car in the garage and a watch in the safe: a provenance-first membership, with plan, deck and lookbook.

Buying a Small Business

Business & Strategy · Acquisition diligence dossier

Buying a Small Business

Before the offer on a $4M HVAC company: a hard-nosed buy-side read.

The Twins' College Fund

Money & Big Decisions · College fund plan

The Twins' College Fund

Twin girls, eight years old, ten years to two tuitions, and a father who's done nothing about it except worry.

The World's Most Spectacular Hotels

Travel & Journeys · Destination hotels

The World's Most Spectacular Hotels

A book of hotels where the building is the reason you go, from a Venetian palace to a candlelit cave in Matera.

Three Lives, One Address

Real Estate & Investment · Virtual staging, three ways

Three Lives, One Address

Six weeks on the market empty: one floor plan, so every buyer finds the one that already feels like theirs.

Building a Sun Belt Commercial HVAC Platform

Venture & Private Equity · Investment committee package

Building a Sun Belt Commercial HVAC Platform

A private equity thesis on rolling up regional HVAC service companies, argued in twenty pages the committee funds or kills on.

Fall Gala Suite

Business & Strategy · Gala suite

Fall Gala Suite

A county food bank’s gala in a donated train depot, designed like the depot deserves.

A Portfolio Built to Survive Its Owner

Money & Big Decisions · Investment thesis

A Portfolio Built to Survive Its Owner

An architect with $150K invested and a Housel shelf, asking for a portfolio that outlasts their own attention.

The Halloran Atlas

Travel & Journeys · Family atlas

The Halloran Atlas

Fifty years married, eleven moves, three countries, and every family story starting with which house it happened in.

A Menu of Engagements

Business & Strategy · Private chef repricing

A Menu of Engagements

A private chef who hadn't raised her rates in years: the price set with the math shown, and the services put on paper like a tasting menu.

The Watch Guide

Money & Big Decisions · Buying guide

The Watch Guide

A fortieth birthday, an $8,000 budget, small wrists, classic taste, and a husband who doesn't want to learn the hard way at a counter.

Voyages by Sea

Travel & Journeys · Bookable journeys

Voyages by Sea

The world’s greatest luxury ships, as real, plannable two-week journeys.

Starlite Diner — Bill of Fare

Business & Strategy · A 1952 diner's menu, reborn and repriced

Starlite Diner — Bill of Fare

The last unrestored thing in a restored 1950s roadside diner: the menu, reset like letterpress Americana and repriced from the real invoices.

Morocco, Ten Days

Travel & Journeys · Itinerary book

Morocco, Ten Days

Marrakech to the Sahara to Fes for two, the classic and the local, planned day by day.

On the Marble Terrace

Art & Design · Four paintings in a 19th-century register

On the Marble Terrace

Four finished paintings in a high-Victorian classical register: marble, honey light and the sea.

Rough Sea and Sky

Art & Design · Seascape painting, two hands

Rough Sea and Sky

A rough-coast seascape in a late-1860s manner: heavy surf, storm light, almost no figures, the paint left visible as paint.

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